The UGC wave is DEAD - 2024 e-comm creatives are different ft. Sarah Levinger | S2 EP10

The UGC wave is DEAD - 2024 e-comm creatives are different ft. Sarah Levinger | S2 EP10 | Two Ecomm Experts When you understand the real reasons behind customer behaviors, you're not just shooting arrows in the dark hoping to hit the target. You’re crafting messages that resonate, strategies that work, and connections that last. Sarah Levinger has spent the last 10 years studying why people buy and has applied what she’s learned to help brands like True Classic, HexClad, Obvi, and Original Grain cut costs, boost sales, and captivate the masses using psychology. In this episode, Sarah and Viktor will talk about the future of copywriting, ad strategy for entertainment brands, the purpose of a creative strategist, virality recipes and the way to change an established brand’s messaging. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Sarah on social media: https://www.linkedin.com/in/sarahlevinger/ https://twitter.com/SarahLevinger Follow Viktor: https://www.instagram.com/viktor.stoilov.official/ https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics: https://www.instagram.com/markademics/ https://linkedin.com/company/markademics We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come! Timestamps: 0:00 Introduction 3:12 Biggest Mistakes 8:53 First things to look at and Brand Messaging 12:50 Categorizing Emotions 20:57 Changing the Messaging 25:18 Virality Recipe 2024 30:56 Strategy for Entertainment Brands 33:16 Purpose and Work of Creative Strategist 38:03 Single Image vs. Videos in Advertising 41:09 Where is Copywriting Going 43:14 Future of the Advertising World and Educating the Audience 50:45 Sources of Inspiration and Knowledge Two Ecomm Experts formerly known as The Markademics Podcast