The UI Audit: Interview with Rob Walling of Drip

from UI Breakfast: UI/UX Design and Product Strategy · host Jane Portman, Rob Walling

This is the second founder interview from Jane’s new book, The UI Audit. Today Rob Walling, the founder of Drip, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features. If you enjoyed the interview, you're welcome to get your copy of the book here while the launch discount is still active. Show Notes HitTail Software by Rob MicroConf Startups for the Rest of Us Rob's and Derrick's audio documentary on building Drip: startupstoriespodcast.com Rob Walling on Twitter: @robwalling Drip's website: getdrip.com

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This episode was published on April 7, 2016.

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