The Ultimate Blog Post Checklist For Businesses

Today’s episode is another solo episode where I’m going to teach all about writing a blog for your business. Whether you already have a business blog or you haven’t yet set yours up, blogging is a great way to publish informative and relatable content for your audience. Today, I am going to take you through a blogging checklist, which consists of all of the things you need to think about when creating your own blog posts for your business.KEY TAKEAWAYS COVERED IN THE PODCASTBlogs are incredibly to set up and if you want to post regular content, it’s a great place to start. Both the cost and barrier to entry are really low.If you’re posting a blog post, the first thing you need to think about is what you’re going to be writing about.When it comes to thinking of ideas, batching is a great approach to take. Although you may not write them in batches, writing down lots of ideas at once can be really effective.If you’re looking for ideas, try taking a look at what other people are posting or Google things in your area. Answerthepublic.com is a great place to do this.Once you know what you’re going to be writing about, you need to think about the keywords you’re going to be using in your post. As you write your post, you can drop these keywords in.When it comes to writing your blog post you need to find a method that suits you. Whether that means writing it yourself or outsourcing to a content writer, you need to ensure it is something you’re comfortable with.Come up with your blog post title last as this will ensure it is as relevant as it can be to the content you’re sharing.When creating content, you need to try and link to as much of your own content as you can.To make creating images easier, having a drag and drop framework you can use is a great way to speed things up. Canva is a great resource for this.Once you have created your image, you need to start scheduling it on each social media platform you use. Think about whether or not you can repurpose it and post several times.Create a short link that will make it easier to access your content.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…A call to action doesn’t always have to be about sales. A call to action could be say hi on social media, comment down below or sign up to my newsletter.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy Should You Be Creating Blog Posts? – 07:01Starting Your Blog Post - 08:25Choosing Your Keywords - 11:20Writing Your Blog Post – 13:00Proofreading Your Blog Post and Coming Up with A Title - 14:20Make Sure You Have A Call to Action - 17:45Linking to Related Content – 19:00Do You Have an Image for Your Post? – 20:47Social Media Scheduling and Email Marketing - 22:30Transcript below&nbsp;Speaker 1: (00:32) Hello and super welcome to this week's episode of the podcast. How are you doing? So I've seen recently that I've had some lovely new listeners reach out to me and say that they've just found the podcast. So if you are new to the podcast, welcome and I am your host Teresa Heath-Wareing. And if you are struggling with social media and digital marketing trying to work out how to manage all of this mindfill your business, then you are absolutely in the right place. Every week I deliver a podcast episode to you. I normally do one that is solo followed by one that's an interview and the solo ones tend to be kind of a bit teaching. And then I interview some amazing people and have been very lucky to interview some phenomenal people in not only just in this industry, but also general other industries.Speaker 1: (01:22) So if you haven't seen, do go back and have a look at the likes of when I interviewed Amy Porterfield, Pat Flynn, Rick Mulready, Jasmine Star, I loved that episode. She was so, so good. Michael Hyatt, that was a phenomenal episode. And honestly, James Wedmore, too many. I can't even name them all. But basically I've been very, very lucky to have some phenomenal people on the podcast. So do go check it out if you're new. So this week you might hear that my voice is a little bit of funny because I think I'm coming down with something and I am praying that's not the case because actually I'm recording this only a week before it's coming out. And November for me is absolutely crazy. So August I had at home, September I had a few a speaking events and then was I away in September? No. Speaking events in September. October, I had speaking events and I was away in California doing some other events and then November is just back to back speaking every single week and I've just found out that I'm, well I've been asked to speak in Istanbul, which is super cool because I, I've never been to Istanbul but it's in a few weeks time and I'll have to move a few things around and yeah, I like to be organised.Speaker 1: (02:40) I like to know where I am and right now because I feel super tired and my voice is going about, I am panicking a little bit. That may be overdoing it but I'm sure I'll be absolutely fine. I will make the most of trying to look after myself and the only problem with today is that I have a podcast interview this afternoon. I say this afternoon, it's actually 10:00 PM UK time because obviously I do interview quite a few people who aren't based in the UK and therefore I have to interview them with all sorts of different times. So tonight I am interviewing, I'm recording this, it's about a, it's really four o'clock in the afternoon and I'm interviewing them at 10:00 PM tonight and I have a coffee sat next to me, which I wouldn't normally have at this time in the afternoon. I don't drink coffee past about two because I don't sleep brilliantly and obviously that can help not help as it were.Speaker 1: (03:29) So, but I've got a coffee cause I'm hoping that that'll help me stay up and keep me lively until 10 o'clock this evening. But we, we'll see. Anyway, today I want to give you a teaching episode again and I want to talk about blogs, which is kind of funny because whenever I speak and I've been doing a lot of, like I said, speaking recently and a lot of the speaking I've been doing is talking about how you choose to do the content that you do. So obviously you should all be doing regular content. This is where you nod your head and say, yes, Teresa, I am doing regular content. And if you're not doing really content, you kind of think, well, okay, I promise I will anyway. And blogs is one of those things that you could use as your regular content. And I often stand on stages and say, the reason I do a podcast is because I speak way better than I blog because I don't write well still, I don't write brilliantly.Speaker 1: (04:20) If you're on my email list, you might, well, you might agree or disagree. I'm not entirely sure, but I don't find writing as easy as I find speaking. So for instance, I have put together, I always put together different ideas of things I'm going to speak about on the podcast. And then I literally have a rough list of things that I'm going to talk about. And that's it. I don't write it down. I don't prep it any more than that. But I know as long as I know the subject, which luckily most things I talk about it do. I know I can literally just hit record and start talking, which is what I'm doing right now. Whereas if I was going to write a blog, Oh man, it would take me forever and I'd really struggle with it. However, saying that I have done blogs in the past and in the Academy, I create content every single month where I give a full lesson.Speaker 1: (05:10) So when I say less than it's like several videos long. There's downloads and there's various lessons, sheets and things to help about how to do all the different things I talk about on my podcast. All the different things we need to think about when running our business in terms of marketing my Academy members so that let's say one of them wants to do a blog, they can go and watch the full course and do the all the lessons in that blog course and therefore they can then be completely well versed with how to create a blog. So it's kind of odd that obviously I can happily do a course on how to do a blog, but I may not necessarily like writing blogs. So this seems a little bit funny for me, but anyway, we're going to go with them. So today I'm going to take you through the blogging checklist.Speaker 1: (<a...