The Ultimate Launch Formula: From Idea to Income

In this episode of Your Dream Business Podcast, I delve into the critical components for successfully launching online events such as webinars, bootcamps, or courses. Drawing from personal experiences and real data, I discuss setting realistic expectations, the importance of pre-launch and launch phases, and how to create engaging content that transitions into real sales. I discuss the significance of audience warmth, payment options, cart open/close strategies, and effective email marketing. And critically the importance of continually tweaking and tracking to perfect your launch strategies.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Ep 368 (Launch Reality Check: Understanding and Setting Realistic Expectations) Ep 364 (Has the online course bubble burst? How to adapt to the future of selling knowledge based content.) Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript When it comes to launching online, there are so many moving parts. How do you know which of those parts are important to help you get more people to sign up, join the actual webinar or bootcamp or whatever it is that you're doing, and then actually buy? Which of those things are really useful? Which of them are nice to have? And what is working right now when it comes to launching? That is what you're going to discover in today's episode as I take you through all of the various things that can make a big difference to your launch and to your sales. Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of a business and life that you not only love, but one Perfectly aligns with you and the season of life [00:01:00] that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello, and welcome back to another episode of the Your Dream Business Podcast. How are you doing? So. I seem to be talking lots about launching recently, which I'm actually really loving having these conversations. And a few weeks back I did an episode, it was episode 368, we'll link to it in the show notes, called Launch Reality Check, Understanding and Setting Realistic Expectations. And I talked all about What are realistics like figures when you launch something and how many people blocked in and how big your list is and, and really focused on the percentage of things like real numbers. I [00:02:00] used real launches, things that I have personally experienced in and involved with and was able to give you a real clear understanding on actually, this is what you should expect because one of the things that really often come up is people's expectations of what they should achieve in a launch are not really what is standard. And yes, we don't want what is standard. We want way better than that. But what I don't want to see happen is for you to do something and then beat yourself up and think I'm not doing a very good job when that's just not the case. That's actually you're doing a great job. So today I wanted to take that a little bit further and I wanted to share a couple of things. First up, I want to share what will have an effect on your launch. So I'm going to run through a load of different strategies and they will affect your launch and your launch numbers. And then I'm going to talk about what is working well now. And also I'm going to give you an idea of when I talk about some of the things as to what an average [00:03:00] launch might look like. And I say average, because one thing I want to start. As a caveat on this and everything I ever talk about is you should take everything I say with a pinch of salt. And I mean that from a, every business is different. Every industry is different. Every person is different. Every email list is different. And therefore, I am going to give you a kind of base level or a kind of average on what I would expect or see or teach on a launch. However, the key thing in all of this is for you to do something, track what you're doing, Get the results, try it again, tweak it, do it again, tweak it, do it again, tweak it. So I might turn around to you and say one thing in this podcast that's like, you know, this thing's working really well and you might have tried it six times and gone, this isn't working. But this is probably a really good reminder that it's not just a one thing. This isn't just a one and done. This is [00:04:00] a case of you've got to keep doing it. You've got to keep trying it and tracking what you're doing and then making some tweaks and changes and then moving forward and trying again and seeing what result that has is the way to really perfect and hone your launches, your sales, your emails, everything. So it's about rinse and repeat, track it. And how can I improve it? The other thing I want to bring up here is the fact of hopefully this will help you. understand what will make the difference and be more sympathetic to yourself if things haven't quite gone as you hoped. So for instance, if I say to you an average number of emails and you've done less than half of that, then that might be the reason that you haven't got some of the results you wanted. If I say there's a launch window of X amount of weeks and you did a launch within five days, then then maybe that might be another reason. So it's kind of just going, okay, well, that's interesting. I did this, this, this, I [00:05:00] didn't do this, this, this, and this is the result I got. So if I do it again and add in those extra bits, what result will I get? So this is definitely a try it, see how you feel, work out what's working for you. So don't take this as you have to do it this way, because no one has to do anything anyway. It's your business. You get to choose. But what I'm trying to do here is give you practical, real things that are going to help, things that I've seen that have helped, things that I know work, and things that you can try in your business. Before I get started with the main content of this episode, I just want to say a really big thank you for spending some time with me and listening to the podcast. It really does mean the world to me. And also, if I could possibly be so forward as asking you to go and give me a review on your favorite platform, Spotify or Apple would be brilliant. If you would love, be so kind as to put a lovely five star review and write something nice, I would appreciate it so very much. Okay, let's get going. So we're going to start off by looking [00:06:00] at the launch bit. And when I talk about the launch bit, I'm talking about the bit before the launch mechanism. Okay. So we have the pre launch phase, the launch phase, the actual thing that you're doing, i. e. a challenge, a webinar, a live launch, whatever it is. And then the sales phase and that's the bit where you get them to sell. So let's say we were going to do a webinar and I'm going to keep using the term webinar, although it could be a challenge, it could be a bootcamp, it could be anything. Then what I want you to do is think, okay, pre launch phase is before you even mentioned the webinar. Launch phase is when you mentioned the webinar and you're trying to get people on the webinar. Then the launch mechanism is the webinar and then sales phase is after the webinar. When you start selling the thing that you're ultimately trying to sell. So let's talk about the launch bit and the pre launch bit. So some of the things that will make a big, big difference to your launch is the launch runway that you give yourself. [00:07:00] And this is split up into two. It's the pre launch. So it's the getting people ready. So that can make a big difference. If you are creating content that is either meeting and helping with objections, or you're getting content ready for them stepping into the launch, then great. I want to give you an example when I'm going through these different things and I'm going to choose one of my students that I work with who helps children or helps parents with their children who are fussy eaters. So let's say she was...