EPISODE · Feb 17, 2026 · 18 MIN
The Ultimate Marketing Checklist: 10 Things You Can’t Ignore
from Home Service Marketing Pros · host Joe Burnich & Mike Mancini
In this episode, Joe Burnich and Mike Mancini kick off a multi-part checklist series for home service pros who want more leads, more calls, and more booked jobs.Here are the 10 action items you can start using right away:Build a referral program – Reward customers for sending you new jobs.Follow up on quotes and past clients – Don’t wait for the phone to ring.Use lawn signs strategically – Low-cost visibility that drives real calls.Ask for reviews on every job – Make it part of your process.Invest in professional uniforms – Stand out instantly from competitors.Use the 5-around / 10-around strategy – Market to nearby homes after every job.Add a price range page to your website – Build trust and improve visibility.Accept credit cards – Remove friction and close more jobs.Encourage tech upsells – Increase revenue while you’re already in the home.Invest in SEO and PPC – Show up multiple times on page one.Simple strategies. Real-world results.Subscribe for Part 2, and if this episode helped you, leave a review and share it with another contractor.Visit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini
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In this episode, Joe Burnich and Mike Mancini kick off a multi-part checklist series for home service pros who want more leads, more calls, and more booked jobs. Here are the 10 action items you can start using right away: Build a referral program – Reward customers for sending you new jobs.Follow up on quotes and past clients – Don’t wait for the phone to ring.Use lawn signs strategically – Low-cost visibility that drives real calls.Ask for reviews on every job – Make it part of your process...
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The Ultimate Marketing Checklist: 10 Things You Can’t Ignore
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