Home Service Marketing Pros

Episode SummaryIn this episode of Home Service Marketing Pros, Joe Burnich and Mike Mancini break down a simple but powerful strategy to help home service businesses find their most profitable jobs using zip code data.Instead of guessing where your best customers are, this approach shows you how to use real numbers from your CRM or spreadsheets to identify which areas bring in the most revenue, the highest-value jobs, and the best return on your marketing.Whether you're running Google Ads, SEO, mailers, or door-to-door sales, this strategy can help you focus your time, budget, and team where it matters most. What You’ll Learn Why most home service businesses guess wrong about where their best jobs come from  How to break down your jobs and revenue by zip code  The difference between high ticket jobs vs. high volume areas How to reduce wasted marketing spend by focusing on top-performing areas  Why “rich neighborhoods” are not always the most profitable  How to shorten drive time and increase daily job capacity  When to turn marketing up or down based on workload  Why you should never fully shut off Google AdsKey Takeaways1. Track Revenue by Zip CodeMost businesses don’t look at their data at a granular level. By sorting jobs and revenue by zip code, you can clearly see where your money is actually coming from.2. Focus on Profit + VolumeA zip code with higher ticket jobs isn’t always better if job volume is low. The best areas balance strong revenue per job and consistent job flow.3. Cut Marketing WasteIf a few zip codes generate the majority of your revenue, you can: Reduce ad spend  Cut mailer costs  Improve ROI immediately 4. Use Zip Codes to Control Workload Busy? Focus only on top-performing zip codes  Slow? Expand into secondary areas  Avoid turning marketing completely off 5. Keep Ads Running (Even at Low Budget)Pausing campaigns too long can hurt performance. Instead: Scale down during slow seasons  Maintain data and momentum Real Example from the Episode One client had 10 zip codes3 zip codes generated 55% of revenue Some areas had:  $800 per job  Others only $500 per job  Another zip code had fewer jobs but higher ticket value  The best strategy came from combining job count + revenue per jobAction Steps Export your job data from your CRM or spreadsheet  Group jobs by zip code  Calculate:  Total revenue per zip code  Number of jobs per zip code  Average revenue per job  Identify your:  Top-performing areas  Low-performing areas  Adjust your marketing strategy accordingly Resources Mentioned Free consultation and help analyzing your data: 👉 Mancini Digital SEO & Web Design for home service businesses: 👉 Big West MarketingFinal ThoughtsStop guessing where your best jobs come from. Use your data to make smarter decisions, spend less on marketing, and book more profitable work.Visit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini 

In this episode of the Home Service Marketing Pros Podcast, Joe Burnich and Mike Mancini break down one of the most misunderstood (and often ignored) factors in local SEO: your Google Business Profile address.They explain why your physical address can make or break your rankings in Google Maps—and why most marketing companies won’t tell you the full story.Along the way, they also share a valuable business lesson on partnerships, entrepreneurship, and why running a business doesn’t have to be a solo journey.What You’ll Learn🔑 The Truth About Google Maps Rankings Your physical business address is one of the top 2–3 ranking factors Without a “Google-friendly” address, you likely won’t rank—no matter how good your SEO is  Many SEO companies either ignore or downplay this critical factor 📍 What Makes a “Good” Address? Must be a real, verifiable location Should fall within your target city’s Google-defined boundaries Ideally located within ~3 miles of the city center Needs to be tied to a clean, compliant Google Business Profile🏠 Residential vs Commercial Addresses69% of top-ranking profiles use residential addresses You can rank with a hidden address  Showing your address does not guarantee better rankings 🚫 What to Avoid PO boxes or UPS store addresses  Virtual/shared office spaces (high risk of failure)  Fake or manipulated listings  Duplicate or cluttered Google Business Profiles Google is now using video verification, making it much harder to game the system.📊 Real Data, Not TheoryJoe shares insights from a 6-month internal study analyzing 100 real client accounts: Top-ranking businesses consistently:  Have strong physical locations  Maintain clean profiles  Use well-optimized websites  Generate steady reviews 🌐 Website Still MattersEven with a strong address, you still need: A fully optimized website Quality content (not thin or generic)  Real photos (not stock-heavy)  Proper SEO structure ⭐ Google Business Profile Best Practices Fill out every available field Keep information updated (hours, services, etc.)  Respond to all reviews (good and bad)  Stay active—Google rewards engagement 💡 Business Lesson: Don’t Build AloneJoe and Mike share how a simple cold outreach turned into: A long-term partnership  Weekly strategy calls  Major growth for both businesses Key takeaway: Running a business is tough—and often lonely. Having someone at a similar level to share ideas with can save time, money, and stress.Who This Episode Is For Electricians  Plumbers  HVAC contractors  Carpet cleaners  Any home service business owner trying to rank locally Resources Mentioned Big West Marketing – Free consultation & SEO resources  Address Ranking Study (available on the Big West website)  Mike Mancini YouTube & Mancini Digital Final TakeawayIf your Google Business Profile address isn’t set up correctly, nothing else matters—not your reviews, not yVisit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini 

In this episode, Joe Burnich and Mike Mancini break down how economic and political uncertainty impacts home service businesses—and more importantly, how to respond the right way.They share real-world stories, common mistakes contractors make, and practical strategies to maintain (and even grow) your business when things slow down.Key Topics Covered1. Why You Should Avoid Politics in Business Sharing strong political opinions can hurt your brand and cost you customers  Real example: a contractor losing potential clients just by how they answer the phone  Bottom line: don’t alienate half your market2. How Uncertainty Impacts Buying Behavior Customers shift from buying new to repairing existing systems Big-ticket purchases slow down (HVAC installs, remodels, etc.)  “Wait and see” behavior becomes common during elections and economic shifts 3. The Biggest Marketing Mistake: Pulling Back Many businesses cut marketing when things slow down  This creates long-term damage and lost momentum  Joe’s philosophy: When things slow down, it’s go time4. Smart Marketing Strategy During Slow Periods Increase visibility while competitors pull back  Invest in:  SEO  Content creation  Ads  Website improvements  The work you do now compounds when demand returns 5. Budgeting for Marketing (The 10% Rule) Set aside ~10% of revenue for marketing  Save during busy times, spend more during slow periods  Having a “marketing reserve” reduces stress during downturns 6. What to Do If You Don’t Have a Budget Focus on free or low-cost strategies:  Networking and partnerships  Community involvement  Referral building  Website updates  Use downtime productively instead of waiting 7. Seasonal Slowdowns Are Normal Example: Thanksgiving through Christmas lull  Leads may cost more, but demand still exists  Consistency is key to long-term growth 8. Double Down on the Basics Answer your phone professionally  Ask for Google reviews  Follow up with past customers  Don’t let standards slip when things get slow 9. Reposition Your Services Shift messaging from “upgrade” to “prevent problems”  Examples:  “Prevent costly repairs”  “Protect your home”  Meet customers where their mindset is Key Takeaways Stay neutral publicly to protect your customer base  Never stop marketing during uncertain times  Use slow periods to gain a competitive advantage  Build systems and assets that pay off later  Focus on fundamentals and consistency Connect with the HostsMike Mancini Website: mancini digital.com  YouTube: Mike Mancini Joe Burnich Website: bigwestmarketing.com  YouTube: Big West Marketing / Joe Burnich Final ThoughtUncertainty is inevitable, but how you respond determines whether your business stalls or grows. The contractors who lean in during slow times are the ones who win wVisit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini 

Many home service business owners think sales and marketing are the same thing. They aren’t.In this episode of the Home Service Marketing Pros Podcast, Joe Burnich and Mike Mancini break down the critical difference between marketing and sales and why confusing the two can hurt your business.Marketing’s job is simple: get attention and generate leads. Sales takes over once the prospect reaches out and turns that opportunity into a booked job.The hosts also explain how different strategies apply to Google Ads vs SEO, why landing pages should be simple, and how real conversations with customers can improve your marketing.If you want more calls, more booked jobs, and better results from your marketing, understanding where marketing stops and sales begins is essential.Key Topics DiscussedMarketing Opens the Door, Sales Closes the DealMarketing and sales serve different roles in growing a business.Marketing focuses on:Getting attentionGenerating interestBringing potential customers to your businessSales focuses on:Listening to the customerUnderstanding their problemHandling objectionsBooking the jobWithout marketing, there are no leads to talk to. Without sales, those leads never turn into revenue.Why Sales Messaging Doesn’t Belong in AdsOne common mistake businesses make is trying to do too much selling in their marketing.When someone searches for something like “electrician near me”, they aren’t looking for a 20-minute explanation of your process. They want a simple answer:Can you fix the problem?Your marketing should focus on:Clearly identifying the serviceShowing you’re local and trustworthyMaking it easy to call or contact youYour sales conversation happens after the phone rings.The Difference Between Google Ads and SEO ContentJoe and Mike highlight an important difference between paid advertising and organic search.Google Ads / Landing PagesFocus on speed and simplicityProvide just enough information to get the callPrioritize contact forms and phone numbers above the foldAvoid long explanations or educational contentSEO / Website PagesAllow more room for research and educationCan include detailed explanations, blogs, and FAQsHelp build authority and search rankingsSupport customers who are still comparing companiesUnderstanding this distinction helps businesses design better websites and higher-converting landing pages.Why “Above the Fold” MattersMost people decide whether to stay on a page within seconds.That’s why the most important elements should appear above the fold, meaning visible without scrolling.Key elements include:A clear headlineService descriptionPhone numberContact formRelevant imageIf visitors have to scroll to find these, many will leave before contacting you.How Sales Conversations Improve MarketingOne of the best ways to improve your marketing is by paying attention to what customers actually say.Listen for:The questions customers askThe problems they describeThe language they useThe objections they raiseThVisit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini 

In this episode, Joe Burnich and Mike Mancini kick off a multi-part checklist series for home service pros who want more leads, more calls, and more booked jobs.Here are the 10 action items you can start using right away:Build a referral program – Reward customers for sending you new jobs.Follow up on quotes and past clients – Don’t wait for the phone to ring.Use lawn signs strategically – Low-cost visibility that drives real calls.Ask for reviews on every job – Make it part of your process.Invest in professional uniforms – Stand out instantly from competitors.Use the 5-around / 10-around strategy – Market to nearby homes after every job.Add a price range page to your website – Build trust and improve visibility.Accept credit cards – Remove friction and close more jobs.Encourage tech upsells – Increase revenue while you’re already in the home.Invest in SEO and PPC – Show up multiple times on page one.Simple strategies. Real-world results.Subscribe for Part 2, and if this episode helped you, leave a review and share it with another contractor.Visit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini 

In this episode, Joe and Mike break down why landing pages are critical for home service businesses running paid ads. If you are sending Google Ads traffic to your homepage, you are likely wasting money. The guys explain what landing pages are, how they work, and why they consistently outperform traditional websites when it comes to conversions.This episode is especially helpful for electricians, plumbers, HVAC companies, carpet cleaners, and any home service business investing in paid advertising.What You’ll LearnThe difference between a website and a true landing pageWhy sending paid traffic to your homepage is a costly mistakeHow landing pages reduce distractions and increase conversionsThe psychology of paid search users versus SEO visitorsReal conversion rate data from years of running Google AdsWhy simplicity and fast load times matter more than designHow landing pages help qualify leads and filter out bad prospectsWhy SEO and paid ads work best together, not against each otherKey Talking PointsLanding pages are designed to do only three things: get a call, get a form submission, or push unqualified visitors awayEvery extra click on a website can lose roughly 17 percent of visitorsIndustry average landing page conversion rates are around 6 percent, while homepages often convert at 1 to 3 percentWell-optimized landing pages can consistently convert at 20 to 30 percent, with rare cases exceeding 50 percentPaid ad traffic requires a different approach than SEO trafficGoogle, Amazon, and other platforms send users to specific pages for a reasonFast load speed and clear messaging above the fold are criticalWho This Episode Is ForHome service business owners running Google AdsContractors frustrated with poor ad performanceCompanies thinking “Google Ads don’t work”Businesses looking to lower ad costs while increasing leadsVisit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini 

In this episode of the Home Service Marketing Pros podcast, Joe Burnich and Mike Mancini break down what really works in SEO and website marketing for electricians and home service businesses. Joe shares why electrical contractors have become his favorite niche, the biggest mistakes he sees on contractor websites, and how business owners can quickly tell whether SEO is even the right investment for them.If you are an electrician, plumber, HVAC company, or home service contractor tired of vague marketing promises and poor results, this episode delivers clear, practical guidance you can use right away.What You’ll Learn in This EpisodeWhy Electricians Are One of the Best Niches for SEOJoe explains why electricians have a major advantage when it comes to search engine optimization. Instead of competing only for broad terms like “electrician near me,” electrical contractors can rank for high value services such as generator installs, EV charger installations, and panel upgrades. These searches create more opportunities, higher quality leads, and better long term results.When SEO Is Not the Right FitNot every business should invest in SEO right away. Joe walks through real examples where SEO is not a smart move, such as brand new businesses in large metro areas without a budget or a solid location strategy. Learn how to recognize when Google Ads, foundational website work, or a different growth path makes more sense.The One SEO Factor Most Companies Won’t Tell YouJoe shares one of the most important but rarely discussed SEO fundamentals: physical business location. Learn how Google evaluates addresses, why proximity to city centers matters, and how renting a small office can dramatically impact local rankings when done correctly.How to Tell If You’re Ready for SEO in Under Five MinutesJoe explains a simple Google Maps test you can do yourself to determine whether your address is helping or hurting your ability to rank. This quick check can save you thousands of dollars and months of frustration.Common Website Mistakes That Cost Contractors LeadsDiscover the most common website issues Joe sees during consultations, including:Phone numbers that are hard to find or missing entirelyService pages that lump everything together instead of showcasing expertiseMissed opportunities to rank for profitable specialty servicesThese fixes are simple but can dramatically increase calls and conversions.Why FAQs Are a Game Changer for SEO and VisibilityFrequently asked questions are no longer optional. Joe explains how FAQs help websites rank better, convert more visitors, and show up in Google’s AI results and tools like ChatGPT. Learn why question based content is becoming one of the most important SEO strategies moving forward.What Business Owners Must Do for SEO to WorkSEO is a partnership. Joe outlines the responsibilities that no SEO company can do for you, including:Actively collecting Google reviewsTaking real photos of your team and your workParticipating in building trust with both Google and customersIf you are not willing to do these things, SEO may not be the right fit.How to Know If Your SEO Company Is Doing a Good JobJoe and Mike explain the red flags that signal poor SEO service, including:No monthly reports or updatesLack of transparencyInability to reach your marketing providerVisit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini 

In this industry-specific episode of the Home Service Marketing Pros podcast, Joe Burnich and Google Ads expert Mike Mancini break down exactly how tree service businesses can use Google Ads to generate high-intent leads without wasting money. From keyword strategy and negative keywords to storm-driven demand and call tracking, this episode delivers practical, real-world advice you can apply immediately.What You’ll Learn in This EpisodeWhy Tree Service Businesses Are Ideal for Google AdsMike explains why tree services are one of his favorite industries to work with, including high urgency, year-round demand, and built-in upsells like stump grinding that increase lifetime customer value.The Biggest Google Ads Mistake Tree Companies MakeTrying to target too much at once. Mike explains why fewer, high-intent keywords and tightly focused service areas consistently outperform broad campaigns with massive keyword lists.How to Choose the Right KeywordsLearn why phrase match keywords are critical when starting Google Ads and how broad match keywords can silently drain your budget with low-quality traffic.Examples of high-intent keywords discussed:Tree removal serviceLocal tree companyStump grinding serviceThe Importance of Negative KeywordsMike breaks down why negative keywords are one of the most overlooked but most important parts of a profitable Google Ads campaign.Common negative keywords tree services should use:FreeDIYDo it yourselfManualTrainingHow toHe also explains how missing negative keywords can waste tens of thousands of dollars per year.How Storms and Seasonality Impact Tree Service AdsTree service Google Ads campaigns can be scaled up or down quickly based on weather events and workload. Learn how smart budget control turns seasonal spikes into predictable revenue.Why Landing Pages Beat Homepages for Google AdsSending ad traffic to your homepage lowers conversions. Mike explains why service-specific landing pages convert better and how page speed, layout, and clarity impact results within seconds of a click.Why Call Tracking Is Non-NegotiableMike explains why he refuses to run Google Ads without tracking phone numbers and how call tracking:Proves what is actually workingFeeds conversion data back to GoogleLowers cost per click over timeHelps identify internal sales issuesHe also shares how using different tracking numbers for ads, websites, Google Business Profiles, mailers, and vehicle wraps reveals exactly where leads come from.Real-World Case Study: When Ads Aren’t the ProblemA powerful example of how call tracking uncovered a sales issue that was costing a client tens of thousands per month, despite strong lead volume.Key TakeawaysFewer, higher-intent keywords outperform large unfocused campaignsPhrase match keywords should be your starting pointNegative keywords can save thousands per monthStorm-driven demand makes tree services ideal for scalable adsLanding pages convert better than homepages for paid trafficCall tracking is essential for optimization and cost controlResources MentionedMike Mancini’s YouTube channel with a 2,300+ negative keyword listVisit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini 

Joe Burnich sits down with Jeff “The 360 Electrician” for a special 2026 kickoff episode focused on practical AI for home service businesses. Jeff breaks down why most contractors get bad results from AI, the three “secrets” to making it work like a real employee, and how he’s using tools like ChatGPT, Gemini, and other AI platforms to speed up marketing, operations, and training.Resources and linksThe 360 Network Sing up link - https://www.the360electrician.com/offers/sHvmYM4F/checkoutCoaching Link:https://calendly.com/the360electrician/1-hr-one-on-one-coaching-sessionwww.The360Electrician.com for all things The 360 ElectricianIf you’re an electrician, HVAC pro, plumber, carpet cleaner, or any home service operator, this episode is a playbook for using AI to move faster than your competitors.About Jeff (The 360 Electrician)Jeff is the creator of The 360 Electrician, a major YouTube channel focused on helping electricians become electrical contractors and helping contractors level up. He’s coached 1,000+ clients and runs contracting businesses in both California and Montana. He shares how he’s applying AI to real contracting workflows, not generic use cases.What you’ll learn in this episode1) Why most contractors aren’t using AI (or quit too early)Jeff explains the common reasons electricians and home service pros avoid AI:They treat AI like Google on steroids (and get generic results)They don’t know what to ask, so the prompts are weakThey tried it once, didn’t like the output, and gave up2) AI Secret #1: Introduce yourself to AI firstJeff’s biggest takeaway: AI gives generic answers to strangers, elite answers to people it knows. He explains how to “onboard” the AI like an employee by sharing:Who you are, what your business does, your service areaYour tone, preferences, and how you make decisionsTeam roles, expectations, and even things like your communication styleJoe adds that after a year on a paid plan, AI “knows Big West Marketing” and can generate highly specific plans fast because it understands the business context.3) AI Secret #2: Build a marketing department on demandJeff walks through the marketing tasks AI can accelerate when your prompts and context are dialed in:30 days of social content ideas for local service businessesVideo scripts, outlines, descriptions, and keywords for YouTubeAd copy and creative direction (including image prompts)Call scripts for different audiences (GCs, property managers, homeowners, generators)Competitive analysis: “Here’s my competitor—how do I do this better?”Joe highlights a key point: AI is great for polishing and improving, but you still need real expertise for foundations like SEO and a proper website strategy.4) AI Secret #3: Automate the back officeJeff shares operational use cases that save hours every week:Writing proposals faster (including using Jobber’s built-in AI)Comparing vendor quotes instantlyCreating SOPs and training modulesGenerating onboarding videos based on company-specific policiesVisit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini 

Online search is changing fast, and home service businesses need to adapt or risk getting buried by competitors.In this episode of the Home Service Marketing Pros Podcast, Joe Burnich and Mike Mancini break down what is actually working right now to help electricians, plumbers, HVAC companies, and other home service pros show up in Google and emerging search experiences.No hype. No expensive tools. Just proven, practical strategies you can start using today.What You’ll Learn in This EpisodeJoe and Mike walk through five actionable strategies that are helping real businesses get more calls, more leads, and better quality customers.Tip #1: Get More Reviews Where It MattersReviews are more important than ever.You will learn:Why Google Business Profile reviews are non negotiableWhich other platforms search engines pay attention toHow to train your team to ask for reviews the right wayHow to respond to both positive and negative reviews to build trustTip #2: Add High Quality FAQs to Your WebsiteCustomers are asking detailed questions before they ever call.You will learn:Why FAQs help your website get discovered more easilyWhere FAQs should live on your site for maximum impactHow to choose the right questions based on real customer conversationsTip #3: Create a Price Range PageThis is one of the most powerful and underused strategies discussed.You will learn:Why price range pages help your business stand outHow to list prices without locking yourself inHow this approach can attract better leads and reduce price shoppersTip #4: Build Separate Pages for Each ServiceListing all services on one page is holding you back.You will learn:Why each major service deserves its own pageHow service pages improve rankings and conversionsHow this approach works for both SEO and paid adsTip #5: Create Individual Pages for Each Service AreaSearch engines cannot guess where you want to work.You will learn:How to structure city and service area pagesWhy suburbs, counties, and local neighborhoods matterHow this helps both urban and rural service businessesWho This Episode Is ForElectriciansPlumbersHVAC contractorsCarpet cleanersAny home service business looking for more consistent leadsVisit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini 

Episode SummaryJoe and Mike break down why Google reviews matter more than ever for home service businesses. They share fresh ranking and consumer-behavior stats, explain the concept of review velocity, and give a practical, low-tech “Google Review Hack” that makes leaving reviews easy for customers and consistent for your team. If you want more calls from your Google Business Profile, this episode is a playbook.What You’ll LearnWhy Google reviews are the new word-of-mouth for home servicesHow replying to reviews impacts trust and conversionWhat “review velocity” is and how it affects rankingsWhy reputation can beat ranking position for call volumeHow reviews influence results in tools like ChatGPT, Yelp, and RedditA simple QR code system to get more reviews on the spotHow to encourage techs to ask for reviews consistentlyVisit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini 

n this episode of Home Service Marketing Pros, hosts Joe Burnich and Mike Mancini tackle one of the most common — yet confusing — questions home service pros face: “How much should I spend on marketing?”They break down practical budgeting strategies for every stage of business, from brand-new startups to established multi-truck operations. Whether you’re an electrical Contractor, HVAC tech, pressure washer or carpet cleaner, this conversation will help you set up a sustainable marketing plan that grows your business without draining your wallet.Key Topics CoveredThe 10% Rule: Why allocating 10% of your revenue to marketing can keep your business healthy and growing.Adjusting for Your Stage of Business: What to do if you’re just starting out vs. already established.Referrals Aren’t Enough: Why relying solely on word-of-mouth will eventually stall your growth.Budgeting Habits: How to set up a dedicated savings account for marketing and make it automatic.Hustling Without a Budget: Proven ways to market your services for free — from door hangers to partnerships and community networking.Avoiding the Comparison Trap: Why chasing “big competitors” can lead to overspending and burnout.Smart Scaling: How to reinvest wisely as you grow and when to slow down or ramp up your ad spend.Real-World Advice:Joe and Mike share personal experiences from their own service businesses and marketing agencies, revealing both the wins and the lessons learned. Their bottom line? Marketing never stops — it just evolves.Visit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini 

In this episode of Home Service Marketing Pros, hosts Joe Burnich and Mike Mancini break down one of the biggest frustrations for home service businesses — when Google seems to ignore or “hate” your business listing. They explain why your Google Business Profile (formerly Google My Business) may not be ranking in the local map pack and what you can do to fix it.Key topics include:Why your business address plays a huge role in whether you rank or not.The major problems with using PO boxes, UPS mailboxes, or virtual office addresses.The truth about home addresses and why hiding them can still help you rank.The difference between Google Ads and SEO — and why they don’t impact each other.How Google decides which businesses appear near the city center (centroid bias).The importance of updating your profile regularly, uploading real photos, and engaging with reviews.Why consistent address and citation information across your website, Yelp, and other directories matters.Joe and Mike also share insider data from over 100 businesses and real-world experiences to help you understand what Google really wants to see from legitimate home service pros.Visit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini 

In this episode of Home Service Marketing Pros, Joe Burnich and Mike Mancini reveal a simple, free marketing tool that saved Mike’s clients over $6,000 in one month — and could save home service pros thousands more.They dig into one of the biggest mistakes contractors make: not tracking their leads. Mike explains how 9 out of 10 home service businesses fail to track where their calls and leads come from, leading to wasted ad spend and missed opportunities. The duo shares practical ways to fix it, including using tracking phone numbers, CRMs like ServiceTitan or Housecall Pro, and a free Google Sheets lead tracker that Mike created (download link in the episode notes).Listeners will learn how to:Identify which marketing channels actually make money.Stop wasting thousands on ads that don’t perform.Set up simple tracking systems that anyone can use.They also discuss CallRail for call tracking, how to assign numbers to your website, ads, or even business cards, and why tracking gives smaller companies a huge edge over big competitors.Visit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini 

In this first episode of Home Service Marketing Pros, Joe Burnich and Mike Mancini share their backgrounds running service and marketing businesses, establishing credibility in SEO, web design and Google Ads. They emphasize that Google search and ads consistently outperform social media for home service companies because Google captures intent-based customers actively seeking help, while social media leads are often low-quality and hard to convert. The hosts set the stage for future episodes with niche-specific strategies, ROI tracking tips, and actionable marketing tactics for electricians, HVAC, cleaning companies and other service pros.Visit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini