The Unexpected Moment That Created A Viral Video On LinkedIn

The rumbling upstairs was unmistakable.I heard stomping, shouting and banging on the floor above my home office.In fact, the whole house shook.Given what was happening outside, I knew it could only mean one thing: Our three boys (ages 14, 11 and 9) were gearing up to go sledding.Because I've intentionally created and cultivated a business where I get to work from home, I decided, on a whim, to join them outside during a frigid, snow-filled Minneapolis morning.A few hours later, a nine second video I shared of our outdoor adventure on LinkedIn had racked up more than 7,500 views and 130 likes.Here's a link to the video and post: http://bit.ly/2oAZz1mThe episode ran counter to what you'd expect for creating and sharing content on the world's largest "professional" social network, but its impact was immense.I break down the strategy behind this viral video and how YOU can do the same thing in this episode of Nemo Radio!