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The Unfair Advantage: Drew Williams on Branding, Consistency, and the Authenticom Evolution | NADA 2026 episode artwork

EPISODE · Mar 6, 2026 · 18 MIN

The Unfair Advantage: Drew Williams on Branding, Consistency, and the Authenticom Evolution | NADA 2026

from I'm A Car Chick · host Shasta Haddock

Host Shasta Haddock catches up with Drew Williams, Creative Director at Authenticom, for an off-the-cuff deep dive into the power of branding in the automotive industry. Live from NADA 2026, Drew shares his journey from a graphic design student to the mastermind behind Authenticom’s recognizable visual identity. They discuss why brand consistency is the "unfair advantage" for dealers and vendors alike, and how intentional design changes the way people perceive and do business. Drew also highlights the importance of authentic company culture, celebrating the recent promotion of team member Michelle and the genuine love the industry has for the people behind the tech.#ImACarChick #NADA2026 #Authenticom #BrandingStrategy #CreativeDirector #AutoIndustry #VisualIdentity

What this episode covers

Host Shasta Haddock catches up with Drew Williams, Creative Director at Authenticom, for an off-the-cuff deep dive into the power of branding in the automotive industry. Live from NADA 2026, Drew shares his journey from a graphic design student to the mastermind behind Authenticom’s recognizable visual identity. They discuss why brand consistency is the "unfair advantage" for dealers and vendors alike, and how intentional design changes the way people perceive and do business. Drew also highlights the importance of authentic company culture, celebrating the recent promotion of team member Michelle and the genuine love the industry has for the people behind the tech.#ImACarChick #NADA2026 #Authenticom #BrandingStrategy #CreativeDirector #AutoIndustry #VisualIdentity

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The Unfair Advantage: Drew Williams on Branding, Consistency, and the Authenticom Evolution | NADA 2026

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How long is this episode of I'm A Car Chick?

This episode is 18 minutes long.

When was this I'm A Car Chick episode published?

This episode was published on March 6, 2026.

What is this episode about?

Host Shasta Haddock catches up with Drew Williams, Creative Director at Authenticom, for an off-the-cuff deep dive into the power of branding in the automotive industry. Live from NADA 2026, Drew shares his journey from a graphic design student to...

Can I download this I'm A Car Chick episode?

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