The Unfiltered Reality Behind Jane Lu’s Global Fashion Empire

In this episode of No Business Being A Castano, Jane Lu—founder of global fashion powerhouse Showpo—sits down with Amy and Jono to get real about the side of entrepreneurship no one talks about. From brand trips and burnout to imposter syndrome and cultural identity, Jane pulls back the curtain on what it takes to build something big while still feeling like you’re on the outside. It’s a raw, honest convo about success, family, and why that “not enough” feeling doesn’t always go away—even when you’ve made it. What’s in this episode?From hiding a failed startup to building Showpo – Jane’s road to success wasn’t a straight line.Imposter syndrome is real – Even after Shark Tank and international deals.Brand trips vs. family life – The hustle behind the highlight reel.Growing up a “free-range Asian” – How her upbringing shaped her drive.Highs, Lows & Castano moments – From big wins to random stories (and one questionable driving incident). Follow & Connect:Follow Jono & Amy:www.instagram.com/jonocastanoacerowww.instagram.com/amycastanoStay in the loop with Curious Media:www.curious.mediawww.instagram.com/curiousmediahqTimestamps: 00:00 – Intro: From a failed startup to global fashion -  Jono & Amy set the stage for Jane Lu’s journey and why this convo matters.02:00 – Imposter syndrome & Shark Tank -  Jane opens up about feeling like she doesn’t belong—even in the big rooms.10:00 – Growing up different: The “free-range Asian” experience - Jane shares what it was like being the only Asian kid at school and how that outsider feeling shaped her.20:00 – The real cost of brand trips - Behind the Instagram highlights: balancing work travel and family life.28:00 – Business and relationships: finding balance - How Jane and her husband work together (and what she learned about his business chops).35:00 – Highs, Lows & Castano moments - The crew gets personal about their weeks—including funny mishaps and reflections on burnout.45:00 – Closing thoughts - The key takeaways from Jane’s story—and why the feeling of “enough” is always evolving.