The “Unhinged” Things I Did to Become a Six-Figure Esthetician Quickly

Resources: Booked Solid Bundle & Estheticians in Business coachingBefore Allyson became a business coach, she was a solo esthetician doing everything she could to get clients in the door.In this episode, she shares the real, unconventional, and sometimes “unhinged” strategies she used to grow to six figures quickly starting with almost no clients. This episode is not about perfection.It’s about consistency, conversations, community, and doing what it takes to build momentum in your business.If you’re struggling to get clients, grow your books, or consistently market yourself, this episode is packed with practical ideas you can start using immediately.The mindset that helped Allyson keep goingWhy “dead conversations” helped grow her businessHow she used Facebook groups and networking to get clientsThe giveaway strategy she used to build content and testimonialsHow referrals became a major growth toolWhy follow-up matters more than most estheticians realizeThe weekly booking goal she focused on consistentlyOne of the biggest principles behind Allyson’s growth was:“I did everything expecting nothing… but I knew something would happen if I didn’t quit.” She focused on:Showing up consistentlyHaving conversationsBuilding relationshipsContinuing even when results weren’t immediateA huge part of building her business was having endless conversations that didn’t always lead to immediate bookings.But every conversation helped:Build confidenceImprove communicationCreate visibilityStrengthen future referralsMany eventually turned into long-term clients.Instead of cold messaging strangers, Allyson focused on:Permission-based conversationsLeads from Facebook groupsReferrals from existing clientsFollowing up after someone expressed interestThis made conversations feel more natural and relationship-based.One of the biggest growth tools was directly asking for referrals.Examples included:Asking happy clients to text friends immediatelyBuilding relationships strong enough for word-of-mouth referralsFollowing up with referred leads directlyThe goal was simple:Get more conversations started.Early on, Allyson used giveaways and free services intentionally to:Build contentCollect testimonialsPractice consultations and upsellingGain exposureGenerate rebooking opportunitiesThis was never about becoming “the free service esthetician.”It was about building momentum.Instead of relying only on Instagram, Allyson spent significant time:Inside Facebook groupsAnswering questionsStarting conversationsBecoming visible in her communityThe goal wasn’t just posting.It was relationship-building.Networking became part of daily life.This included:Vendor eventsPartnerships with local businessesRelationships with hairstylists, massage therapists, tattoo artists, and moreLocal business groups and networking eventsThe focus was simple:Get in front of as many people as possible.One of the biggest differences was consistent follow-up.Key reminder:Follow-up is not annoying when it’s genuinely helping someone.People often need reminders, guidance, and multiple touchpoints before booking.One of the simplest strategies:Focus on booking 3 new clients every week.Not rebooks.New clients.That consistent focus created long-term momentum.You cannot build a business by quietly waiting for people to find you.Growth comes from:ConversationsVisibilityNetworkingReferralsFollow-upConsistencyEven when it feels repetitive.Booked Solid BundleEstheticians in Business coachingMarketing support and strategy trainingYou don’t need to do everything perfectly.