The Unsexy Side of Beverage Retail Growth

In this episode, we talk through a pivotal stretch for Underdog Energy. With a major retailer conference coming up and a visit to our new manufacturing partner to test a patented production concept, we break down what goes into preparing for retail scale. We also share the biggest lessons we’ve learned so far expanding into retail—what’s worked, what hasn’t, and what we’re thinking about next.-You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.Visit our website to shop clothing and our performance drink, Underdog Energy.Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.Support the show