EPISODE · Feb 22, 2026 · 33 MIN

🎙️ The Upside Down of Dues: Pricing vs. Perception

from Association Transformation · host Brewer Pratt Solutions & Elevated

Send us Fan MailMembership dues feel maxed out. But the financial pressure on associations keeps rising.In the latest episode of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain sit down with Dr. Michael Carr-Tatonetti, CPP, CAE, Certified Pricing Professional and CEO of Pricing for Associations, to unpack what’s really happening beneath the surface.This conversation explores:▪️ Why dues increases are hitting resistance▪️ How perception — not math — drives pricing success▪️ When CPI helps (and when it hurts)▪️ Why pricing needs to be treated as a governance discipline, not a reaction🎧 Listen now, then weigh in:Where is the biggest gap between price and perceived value in your organization?Support the show