The Value of a Big Idea: Integration and Transmedia Storytelling

from Talking Media with Nine · host 9Podcasts

In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Julian Schreiber, Chief Creative Officer and Partner at Special Group Australia, to unpack the value of big ideas in the context of integration and transmedia storytelling, and how these concepts are shaping the future of brand communication in an increasingly fragmented media landscape. Whether you’re a marketing professional, a creative enthusiast, or curious about the power of advertising, this episode promises to inspire and challenge your thinking. For questions or feedback about this episode, visit https://www.nineforbrands.com.au/talking-creativity/See omnystudio.com/listener for privacy information.

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How long is this episode of Talking Media with Nine?

This episode is 21 minutes long.

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This episode was published on August 20, 2024.

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