The Value of a Programmatic Media Approach

 Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:Programmatic media buying evolutionHow marketers can strategize and implement programmatic mediaThe importance of transparencyHow data usage fits in our eco system