The Value of Business Research W/ Tishana Simon

Send us Fan MailIn the latest episode of the Sunbeam Chats Podcast, we are talking about the value of Research with Tishana Simon. She is a Researcher, Economist and the Founder & CEO of Data Minders Business Research. Research the Research is what Tishana says. In this informative conversation we talk about her career, passion for research and how this led her to start her own company Data Minders, the aim of which is to provide research that is scientific, and evidence based.  We talk about why research is necessary, how it can guide leaders to make informed decisions to avoid wasting resources and to streamline their business processes. It can also help entrepreneurs determine if to start a  business within certain sectors, because it can provide information about market size, competitors, target audience and much more. Tishana talks about the cost and the risks versus the rewards of not  conducting research. There are different types of research, and based on  the business or service, the data already exists. It therefore requires a understanding of how the data can be analyzed to get the information required.  Tishana shares how her business can support Startups, small businesses and other SMEs by offering customized packages, which can cater to their budget and overall needs. The ultimate goal of Data Minders, is to help clients achieve their business goals, objectives and mandate. The message is therefore clear, every business at some point should conduct research.  Data Minders Business Research Company   Tishana Simon is the Lead Researcher and Economist; her passion is Research which fuels her exceptional work at Data Minders Business Research. With a Master's degree in Economics, Tishana Simon has extensive knowledge in the elements of research, writing and data analysis. Tishana's experience has spanned social development issues, health economics, market research and research for government agencies.  ­Data Minders aims to serve corporate clients, Non-Governmental Organizations and government institutions, by incorporating the many areas of research.