The Vertical Boom: Inside the Micro Drama Gold Rush

In this episode of Off The Lot, Anthony Epp sits down with casting director and producer Monika Dalman for a deep dive into the rapidly growing world of vertical micro dramas — the fast-paced, phone-first storytelling format becoming one of the biggest production booms in North America. From billion-dollar industry growth to nonstop productions shooting across Vancouver, Monika explains why the entertainment industry is beginning to take the format seriously.The conversation explores how changing consumer behavior is reshaping film and television, why traditional studios are adapting to vertical storytelling, and what makes these serialized dramas so effective at capturing audiences. Anthony and Monika also discuss casting, financing, fair pay, union protections, and the realities of building sustainable productions in a fast-moving new space.Whether you’re a filmmaker, actor, producer, or simply curious about where entertainment is heading next, this episode offers an inside look at one of the industry’s fastest-growing formats.Follow Ken's Indie Horror Feature Remnant here:www.remnantmovie.comFollow Ken Kabatoff's newsletter The Film Founder here:https://kenkabatoff.substack.com/aboutFollow Anthony Epp's newsletter The Filmmaker's Notebook here:www.anthonyepp.comFollow Ken & Anthony on Instagram here:@ken_kabatoff@epptri