The Visionary Who Brought CFMOTO to Canada Before North America Believed | Hélène Binet | Ep. 154

Send us Fan MailHélène Binet joins the One Gang Worldwide Podcast for a powerful conversation about vision, risk, family, and the incredible story behind CFMOTO Canada's rise.Long before CFMOTO became one of the most recognized names in powersports, Hélène and her family saw something others didn't. They took a chance on a brand that still had to earn trust, prove itself, and fight for respect in a market that doesn't give second chances easily.In this episode, Hélène shares what it took to build CFMOTO Canada from the ground up, the challenges behind the growth, the importance of dealer relationships, and the sacrifices that come with building a family business while raising a family at the same time.This isn't just a story about motorcycles, ATVs, side-by-sides, or business success. It's a story about belief before the applause, patience before the payoff, and the kind of leadership that helps turn an unknown brand into a trusted name across Canada.Connect with Hélène / CFMOTO Canada:Website: https://cfmoto.ca/en/ LinkedIn: https://ca.linkedin.com/in/helene-binet-08a4211b CMI / CFMOTO Canada LinkedIn: https://ca.linkedin.com/company/cmi-motor-inc YouTube: https://www.youtube.com/@cfmoto_canada Facebook: https://www.facebook.com/cfmotocanada/ Instagram: https://www.instagram.com/cfmoto_canada/CFMOTO USA:Website: https://www.cfmotousa.com/ LinkedIn: https://www.linkedin.com/company/cfmoto-usa YouTube: https://www.youtube.com/@CFMOTOUSA Facebook: https://www.facebook.com/CFMOTOUSA/ Instagram: https://www.instagram.com/cfmoto_usa/Check Out Our Sponsors:SAVE 20% on Milwaukee Leather motorcycle gear!✅ Use promo code: CW20🛒 Shop here: https://milwaukeemotorcycleclothing.comTimestamps:00:00 Intro and welcome01:40 Rapid Fire Icebreaker03:20 Growing Up Entrepreneurial04:41 Maple Syrup Import Export Hustle06:38 Choosing a Brand Over a Dealership07:03 EICMA Discovery of CFMOTO10:25 Starting From Zero in Canada11:59 Building Business With Three Kids17:47 Sponsor Break18:23 Why Importing Mattered and Warranty Play20:25 Vietnamese ATV Lesson and QC Upgrade24:04 Winning Dealers Over Skeptics26:31 Dealer Network Evolution27:21 Hands On Product R&D30:05 Listening Dealers Win31:31 Growth Inflection Points34:05 Managing Boom Logistics35:46 Building as a Couple38:37 Value Proposition Explained41:36 Motorcycles Launch Strategy42:35 Winning Younger Buyers45:19 Dealer First Expansion47:04 Brand Legitimacy Plays48:03 Resilience and Advice50:22 Wrap Up and Contact#CFMOTO #CFMOTOCanada #HeleneBinet #CMIMotor #OneGangWorldwide #Powersports #PowersportsIndustry #MotorcycleIndustry #Motorcycles #ATV #UTV #PowersportsDealers #DealerNetwork #Leadership #FamilyBusiness #Entrepreneurship #BusinessGrowth #Visionary