The Water That Murdered Your Thirst

A failed advertising creative who'd spent a decade watching his best ideas die in focus groups had one conviction left: that the most boring product on earth could become the most talked-about brand in the country. This week, Toby tells the unlikely story of Liquid Death — canned water with a skull on it, a $1.4 billion valuation, and a fan base that tattoos the logo onto their own bodies — and asks a question that should keep every estate agent up at night. If someone covered your logo, would anyone be able to tell your agency apart from the one down the road? We go deep on commoditisation, brand personality, and the holy grail of any business: turning ordinary customers into people who do your marketing for you.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com