The Weathered Wick x Erika Strassberg: Keep Your Passion Burning

Corporate event planner turned candle business founder, our latest guest, Erika, manifested her dreams during the pandemic. After the nature of corporate events changed entirely, Erika decided to lean into an experience-based concept by creating a candle studio. The Weathered Wick is all about creating genuine, catered experiences for their guests. In this episode, we dive into how Erika started a business from the ground up and discuss some of the challenges she faced along the way. We unpack the importance of remaining true to yourself and how social media helped her have a successful first year. This episode is jam-packed with helpful advice for anyone dreaming of starting their own business! Guest Bio:An entrepreneur and type-a creative - Erika is the Founder & Owner of The Weathered Wick Candle Studio. She founded The Weathered Wick with a mission to bring joy to people through the experience of creating something beautiful. The word “weathered” means to withstand, a nod to her resilience & journey. She spent the past 8+ years as a professional event planner and working her way up through corporate America, only to realize she wanted to pave her own way. And that’s when WWCS transitioned from a dream to a sleek, timeless reality.Key Takeaways:We discuss how you can effectively gather business inspiration from your own experiences. Do you have the itch to start your own business? Erika shares how she got the courage to take the leap of faith. We learn the importance of remaining authentic to yourself while crafting a brand from scratch.Erika shares why in-person experiences are more important today than ever before.