The WhatsApp Trap: How Nigerian Entrepreneurs Are Losing Customers.

This podcast highlights the mistakes many Nigerian business owners make on WhatsApp. The main takeaway is that trying to sell everything to everyone makes you look like an amateur. To grow, you need to pick one lane and stay in it until you’ve mastered it.Key Mistakes to Avoid: * The "Everything" Seller: If your WhatsApp status shows you selling real estate, then bags, then skincare, you confuse your customers. They won’t know what you are actually an expert in. * Spamming Broadcasts: Sending unsolicited messages—especially daily prayers or religious content—is a quick way to get blocked. This ruins your reputation and makes it harder for your real business messages to get through. * Lack of Focus: Your profile should clearly show one specific thing you do. If you want to start a second business, wait until the first one can run without you.What to Do Instead: * Niche Down: Pick one industry and become the "go-to" person for it. * Optimize Your Profile: Make sure your bio and catalog reflect your main business so you look like a professional. * Create Dedicated Channels: If you have different interests, use separate groups or channels so you don't overwhelm your main contact list.