The Why and How to Lean Into Your Niche Market

If you need heart surgery do you want a general surgeon or do you want the best heart surgeon you can find? No one wants to hire a generalist – we want to hire the best specialist we can find right? The riches are in the niches and in this episode I share my own journey in trying to be “all things to all people” and the transformation that came to my business when I really focused on my core audience, where I was known, in the real estate space! After you take a listen, I’d love to hear from you and hear your struggles with this – message me on FB or Instagram! Lessons learned No one wants to hire a generalist. Be specific. Ask yourself, “Who do you love working with (or, not?)” This will give you some insight on who your ideal client is. What are the questions people ask you all the time? This answer can help you to form your niche! Additional resources: Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age (affiliate link) Heather Heuman’s podcast (she does a fantastic job of serving her niche audience of Christian business owners)