The why & how to productize your recruitment brand with Jeff Pelliccio

In this week's episode of the podcast, Lauren and Rob sit down with the CEO of Allied Insight, Jeff Pelliccio.   Jeff is a fractional CMO for the Staffing & Recruiting industry and came to chat about how to create brand-centric competitive advantages. If that seems complex, don't worry the trio discusses what that means and tips to get started in the episode.  The trio covers: learning from the large companies to productize their brand-centric advantages (ie AirBnb's AirCover, Apple's Apple Care, American Express Membership Rewards) how to get started on branding your 'advantage' or even your tech stack the importance of brand authenticity, which means folks are looking at your social media channels to see who you 'really' are as a brand This episode is brought to you by Kyloe Partners & Leap Consulting Solutions. Please remember to rate, review and share the episode wherever you tune in.