The WIRE: Authenticity, transparency, empathy: How going back to basics rewards in referrals

"Everyone needs somewhere to live and somewhere to eat," were the wise words from a father that helped steer an agency principal into her career of choice. On this episode of The WIRE, hear from Bev Barendse, the new director of Coast Realty's Terrigal office, who discusses how real estate, as an elemental need, has guided the way she's building a business. The agency head shares her strategy in asking her team to prioritise authenticity, transparency and empathy in their dealings with clients and why she asks them not to measure their success in terms of houses, but rather in terms of relationships built. In this episode, you will hear:   Bev's secret to expanding her business, and how a "tribe" of girlfriends who are also business owners have played an important role in creating valuable word of mouth   Why you have to give to get    The many different ways you can earn trust not just among clients but also in your community Make sure you never miss an episode by subscribing to us now on Apple Podcasts. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.