The WIRE: Connecting creativity with a real estate career

Anjee Hopton spills the beans on how agents can better embrace marketing to Grace Ormsby and Sadhana Smiles. The national marketing manager at Raine & Horne reveals how she climbed the corporate ladder, explains the important distinction between advertising and marketing, reflects on the changing usage of social media, and provides plenty of tips and tricks to anyone looking to build on their personal and professional brand. In this episode, you will hear: • How Anjee made her way into a corporate leadership role with a national network • Why agents have got to know their "why" • What tech can offer agents in the marketing space Make sure you never miss an episode by subscribing to us now on Apple Podcasts. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.