THE WIRE: Data beyond numbers – Why context matters

Holly Longmuir claims that for any data and analytics strategy to reach its full potential, it must also operate in line with the wider goals and values of the organisation. The managing director of RT Edgar Mornington Peninsula joins hosts Grace Ormsby and Sadhana Smiles to share the interesting tale of how a koala helped set things in motion for her real estate career. The self-proclaimed data dork also shares why your data and analytics strategy should align with your overall business strategy, while also emphasising the importance of practising value-centric and people-driven leadership in a growing business. In this episode, you will hear: How clean data can impact customer service The importance of having guiding principles in a business setting  Tips on how real estate professionals can achieve empowerment Make sure you never miss an episode by subscribing to us now on Apple Podcasts. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.