THE WIRE: The art of strategic risk taking

When Amanda Coles made the risky move to leave behind a long-running career in marketing, not only did she jump careers — she also chose to become the captain of her own ship. The principal of Stone Real Estate Glenorie/Wisemans Ferry sits down with Grace Ormsby and Sadhana Smiles to talk about how she and her husband made the brave decision to become the owners of an independent real estate agency five years ago. With the husband-and-wife duo set to enter a new market under a network, Amanda explains why they made the switch from being a stand-alone brand and unpacks the strategic decision-making process behind every venture they undertake, before talking about the direction she wants to take the business towards as she leads it at the helm. In this episode, you will hear: The importance of attracting the "right agent" to your business Why marketing is important when expanding your area of operations How to grow your business strategically Make sure you never miss an episode by subscribing to us now on Apple Podcasts. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.