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Sep 11, 2025 20 min

The Wisory Wise in Five with Larry Weber

from The Wisory Hosted by Jason Wadler

In this week’s episode of The Wisory Wise in Five, we sit down with Larry Weber — legendary entrepreneur, author, and PR trailblazer whose career spans four decades shaping the stories of the world’s most innovative technology leaders. Larry reflects on building Weber Shandwick into the largest PR firm in the world, launching iconic products like Xbox, and advising visionaries from Steve Jobs to Bill Gates to Tim Berners-Lee. He shares how inspiration flows from both innovators and great literature, why the best leaders are keen observers of human behavior, and what it takes to build a business grounded in storytelling and purpose. Larry also discusses lessons from the boardroom, how brands can use technology for good, and why every company must truly understand “the business they’re in” before they can tell a powerful story. The Wise in Five series is hosted by Jason Wadler, founder of The Wisory. In each episode, Jason connects with one of The Wisory’s world-class Advisors to ask five powerful questions—crafted to spark bold insights, practical strategy, and always a dose of wisdom. This episode is a must-listen for leaders asking: What patterns in innovation and storytelling keep repeating—both good and bad? How can technology be harnessed for good, not just growth? What makes legendary leaders like Steve Jobs and Bill Gates stand out? How do I uncover the real business I’m in and align my strategy around it?

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The Wisory Wise in Five with Larry Weber

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This episode was published on September 11, 2025.

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