Episodes
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The Last 10% | Marshall Ross, Advertising Legend — The Ideas That Made Corona and Porsche Iconic
Marshall Ross joins Jason Wadler, CEO of The Wisory, for the second episode of The Last 10%. Over a fifty-year career, Marshall built campaigns that took struggling brands and turned them into cultural staples. In this conversation, Marshall traces the full arc. From a broke kid obsessed with…
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Human in the Loop: Building AI-Ready Teams in Healthcare with Jim Lefevere
AI in healthcare, force multipliers, and why the best product idea means nothing if you can't prove people want it. Jim Lefevere built his career inside one of the world's largest diagnostics companies, leading global commercial teams and launching digital products in a space where trust and...
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"Always Be Curious": A TIAA Exec's Approach to Product in the Age of AI
Digital transformation, AI strategy, and what separates the teams that adapt from the ones that merely react. Parrish has spent over 30 years across Wachovia, Fidelity, and TIAA learning where CX is actually won — and where it quietly stalls. Topics covered: what's truly different about the AI...
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Culture is What You Tolerate: A Vanderbilt VP's Approach to Patient Experience
Patient experience, workforce culture, and what separates organizations people trust from ones they merely tolerate. Brian Carlson has spent nearly 20 years at Vanderbilt University Medical Center learning where culture is actually built — and where it quietly falls apart. Topics covered:...
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Culture is What You Tolerate: A Vanderbilt VP's Approach to Patient Experience
Patient experience, workforce culture, and what separates organizations people trust from ones they merely tolerate. Brian Carlson has spent nearly 20 years at Vanderbilt University Medical Center learning where culture is actually built, and where it quietly falls apart. Topics covered:...
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The Last 10% | Dr. Jason Wersland, Founder of Theragun — Building a Category Nobody Knew They Needed
Dr. Jason Wersland, Founder of Therabody, is the first guest on The Last 10% — a new podcast hosted by Jason Wadler, CEO and Founder of The Wisory. Before there was a product, a company, or a category, there was a chiropractor in Los Angeles, recovering from a major motorcycle accident that could...
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The Last 10% | Dr. Jason Wersland, Founder of Theragun — Building a Category Nobody Knew They Needed
Dr. Jason Wersland, Founder of Therabody, is the first guest on The Last 10% — a new podcast from The Wisory hosted by Jason Wadler, CEO and Founder of The Wisory. Before there was a product, a company, or a category, there was a chiropractor in Los Angeles, recovering from a major motorcycle...
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Ep: 26 - Leading with The Consumer: How Transformation Drives Growth with Jackie Woodward
This week, we sit down with Jackie Woodward — former CMO of Krispy Kreme and Bojangles, and veteran marketing executive across McDonald's, MillerCoors, and General Mills, with a career built on transforming iconic food and beverage brands. Jackie shares what it really means to build a brand that...
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The Wisory Wise in Five with Sean Naismith
In this week's Wise in Five, Jason sits down with Sean Naismith — former leader of Global Technical Product Management and Innovation at TransUnion, with deep experience at the intersection of AI, data, and financial services. Sean shares how companies can move beyond AI hype to real business...
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The Wisory Wise in Five with Sean Naismith
In this week's Wise in Five, Jason sits down with Sean Naismith — former leader of Global Technical Product Management and Innovation at TransUnion, with deep experience at the intersection of AI, data, and financial services. Sean shares how companies can move beyond AI hype to real business...
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The Wisory Wise in Five with Ryan McManus
This week, Jason sits down with Ryan McManus — Founder & CEO of Tectonic.io, former Global Head of Strategy at Accenture, and President of the NACD New York Chapter. Ryan shares why this AI cycle is moving faster than anything before it — and what that means for boards, CEOs, and PE-backed...
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The Wisory Wise in Five with Jim Fielding
This week, Jason is joined by Jim Fielding — former President of Disney Stores, CEO of Claire’s, and senior leader at DreamWorks and 20th Century Fox. With decades of experience leading iconic brands and navigating massive transformation, Jim brings sharp, practical insight into what great...
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The Wisory Wise in Five with Melanie Batchelor
This week, Jason sits down with Melanie Batchelor — a global business leader whose career spans PepsiCo, Campari Group, and markets across Asia, Europe, and North America. From building iconic brands like Aperol and Wild Turkey to leading organizational transformation, Mel shares a wealth of...
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The Wisory Wise in Five with Vas Nair
This week, we sit down with Vas Nair, a global HR leader who’s shaped talent and culture strategies across industries — from pharmaceuticals to beauty to manufacturing — and now advises organizations on leadership, agility, and purpose. In this conversation, Vas shares how curiosity fuels...
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The Wisory Wise in Five with Janet Foutty
This week, we sit down with Janet Foutty, a transformational leader who spent more than three decades shaping one of the world’s largest professional services firms — Deloitte Consulting— and is now championing a new era of courageous, authentic leadership. Janet shares how authenticity became…
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The Wisory Wise in Five with Regis Hadiaris
In this week's The Wisory Wise in Five, we sit down with Regis Hadiaris — former Chief Product Officer at Rocket Mortgage, who helped take the company from an idea to a household name and a Super Bowl launch. Regis shares his remarkable journey — from his early days in consulting to 21 years at...
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The Wisory Wise in Five with David Reibstein
This week, we sit down with Professor Dave Reibstein — renowned Wharton marketing professor, former Harvard faculty member, and one of the world’s leading authorities on marketing metrics and brand value. Professor Reibstein takes us inside his remarkable journey — from growing up in Kansas to...
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The Wisory Wise in Five with Kathryn Janicek
In this episde of The Wise in Five, we sit down with Kathryn Janicek — Emmy-winning media executive turned executive coach who helps Fortune 500 leaders, founders, and teams communicate with clarity and confidence. Kathryn takes us inside her journey — from 20 years leading in television…
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The Wisory Wise in Five Ep.16:AI+Human Insights:Four Rules for Leaders with Risahd Tobaccowala
The latest episode of The Wisory Wise in Five is live! This week, Jason Wadler sits down with Rishad Tobaccowala — renowned strategist, author, and advisor whose career spans nearly four decades helping global companies transform. Rishad takes us inside his journey — from shaping the future of...
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The Wisory Wise in Five with Larry Weber
In this week’s episode of The Wisory Wise in Five, we sit down with Larry Weber — legendary entrepreneur, author, and PR trailblazer whose career spans four decades shaping the stories of the world’s most innovative technology leaders. Larry reflects on building Weber Shandwick into the largest…
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The Wisory Wise in Five with Daina Middleton
In this week’s episode of The Wisory Wise in Five, we sit down with Daina Middleton — a marketing and advertising trailblazer whose journey has spanned global leadership roles in the C-suite at Hewlett-Packard, Publicis Groupe, Performics, Twitter, along with multiple board and executive coaching...
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The Wisory Wise in Five with Mike Hayes
In this week’s episode of The Wisory Wise in Five, we sit down with Mike Hayes — a seasoned sales leader whose career spans CDW, Oracle, Silicon Valley startups, and now Zoom, where he helps shape growth through innovative sales strategies. Mike shares how mid-sized businesses can turn their...
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The Wisory Wise in Five with Jackie Yeaney
In this week’s episode of The Wisory Wise in Five, we sit down with Jackie Yeaney — who has been the CMO of major technology organizations including Tableau, Red Hat, and Ellucian, and is now a board member, executive coach, and trusted advisor to top marketing leaders. Jackie shares insights on...
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The Wisory Wise in Five with David Edelman
In this week’s episode of The Wisory Wise in Five, we sit down with David Edelman, a marketing transformation leader whose career spans over 35 years across premier consulting firms, advertising agencies, and Fortune 1000 C-suites. Dave was Chief Marketing Officer at Aetna, built McKinsey’s…
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The Wisory Wise in Five with Fred Ehle
In this week’s episode of The Wisory Wise in Five, we sit down with Fred Ehle, a seasoned marketing executive who most recently was Head of Marketing Home Lending for Rocket Mortgage, and has been a senior marketing executive at McDonald's, Pulte Group, Redbox, and Jockey. With a career spanning...
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The Wisory Wise in Five with Joel Warady
In this week’s episode of The Wisory Wise in Five, we sit down with Joel Warady, seasoned CPG executive, advisor, and former General Manager of Enjoy Life Foods, where he led the company through its acquisition by Mondelēz. With a career spanning entrepreneurial ventures to scaling CPG brands…
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The Wisory Wise in Five with Elizabeth Oates
In this week’s episode of Wise in Five, we sit down with Elizabeth Oates, former Vice President of Consumer Insights at Ulta Beauty and author of More Than Just Interesting. With 20 years of experience building insight-driven organizations at Fortune 500 companies like General Mills, Kohl’s, and...
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The Wisory Wise in Five with Soni Basi
In this week’s episode of the Wise in Five, we sit down with Soni Basi, Global Chief Human Resources Officer and transformation leader behind some of the world’s most iconic brands. With a career spanning roles at AIG, Estee Lauder, Allergan, Edelman, and more, Soni shares lessons learned from...
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The Wisory Wise in Five with Yogesh Chavda
In this week’s episode of The Wisory Wise in Five, we sit down with Yogesh Chavda, former Global Head of Insights at Pinterest, marketing strategist, AI practitioner, and educator with a storied 25+ year career across 50 countries and leading brands like Procter & Gamble, Kimberly-Clark and...
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The Wisory Wise in Five with Priti Mehra
In this week’s episode of Wise in Five, we sit down with Priti Mehra, former Head of Brand and Reputation Insights at Google, global research leader, and strategist with market-shaping work across 50+ countries. Priti brings deep wisdom from decades of advising Fortune 500 giants and agile...
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The Wisory Wise in Five with Paul Montanari
In this week’s episode of Wise in Five, we sit down with Paul Montanari, seasoned operations executive, former Fortune 500 Chief Operations Officer, and founder of PMM Insights. With decades of experience leading operational strategy at companies like Cigna, Allstate, and The Hartford, Paul has...
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The Wisory Wise in Five with Sarah Alter
In this week’s episode of the Wise in Five, we sit down with Sarah Alter, transformational CEO, board advisor, and passionate advocate for inclusive leadership. Sarah shares how being a servant leader shaped her journey from Fortune 500 executive roles to leading NextUp, where she worked with...
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The Wisory Wise in Five with Marshall Ross
In this week’s episode of the Wise in Five, we sit down with Marshall Ross, longtime Vice Chair/Chief Creative Officer at one of the nation’s largest independent agencies, Cramer-Krasselt. Marshall unpacks what it really takes to build and lead teams, shape extraordinary agency-client...
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The Wisory Wise in Five with Shelley Paxton
In this week’s episode of the Wise in Five, we sit down with Shelley Paxton, former Chief Marketing Officer of Harley-Davidson turned acclaimed author, speaker, and soulful voice on leadership . Shelley shares how leaders can navigate uncertainty and technology disruption, especially AI, while...
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