The Wisory Wise in Five with Yogesh Chavda

In this week’s episode of The Wisory Wise in Five, we sit down with Yogesh Chavda, former Global Head of Insights at Pinterest, marketing strategist, AI practitioner, and educator with a storied 25+ year career across 50 countries and leading brands like Procter & Gamble, Kimberly-Clark and Spotify. Yogesh unpacks the power of cultural perspective in branding, why top brands succeed by constantly interrogating their assumptions, and how creativity is being reshaped in the AI era. He shares a global lens on consumer insights—from grassroots local execution to five-year global brand roadmaps—and dives into how synthetic data and agentic AI models are transforming the research and marketing landscape. Yogesh also outlines the immense opportunity AI presents for mid-sized businesses ready to leapfrog legacy systems and move fast. Whether you're building for hyper-personalization, evaluating your data readiness, or rethinking how you listen to your customers, this episode is packed with bold, practical insights for mid-size businesses. The Wise in Five series is hosted by Jason Wadler, founder of The Wisory. In each episode, Jason shares perspectives with some of The Wisory's amazing Advisors to ask five powerful questions—designed to quickly spark bold insights, practical strategies, and always a dose of wisdom. This episode is ideal for mid-size business leaders who are asking: How do we transform our customer understanding without a formal insights team? Where can AI help us create competitive advantage, not just cost savings? What does it take to craft a global brand strategy with local relevance and future-proof scale?