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The Year of Courageous Associations: Letting Go, Leaning In, and Leading Forward

EPISODE · Jan 12, 2026 · 31 MIN

The Year of Courageous Associations: Letting Go, Leaning In, and Leading Forward

from Association Transformation · host Brewer Pratt Solutions & Elevated

Send us Fan MailAs associations head into 2026, the pressure to prove relevance, sharpen focus, and deliver measurable member value has never been greater. In Episode 165 of Association Transformation, Andrew Chamberlain and Elisa Pratt are joined by Grant Carpenter of Raybourn Group International for a candid conversation about what association leaders must stop doing, start doing, and seriously rethink. From moving beyond pre-COVID benchmarks and sunsetting “sacred cow” programs, to redefining membership value, strengthening volunteer leadership, navigating increased competition, and confronting the growing impact of AI on member industries, this episode challenges boards and executives to get lean, lead with courage, and stay relentlessly member-focused as they position their associations for the next decade, not the last one.Support the show

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The Year of Courageous Associations: Letting Go, Leaning In, and Leading Forward

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