The Zero-Sum vs the Abundance Mindset | Austin Brawner | Brand Growth Experts

Austin Brawner is an Ecommerce business coach and the host of the Ecommerce Influence podcast. About 5 years ago, he built a successful eCommerce growth agency and worked with a bunch of brands you’ve probably heard of like MVMT Watches, Pura Vida Bracelets, Blenders Eyewear, Kettle & Fire, Tecovas, and Four Sigmatic. He has an intimate knowledge of what it looks like in the trenches of fast-growing DTC brands. He also has an inside perspective on all the ways business owners sabotage themselves from building the lives they want — because he's done it to himself in the past. In This Conversation We Discuss: [00:00] Intro[01:25] Chase and Austin had similar Ecom starts[02:08] Austin’s Ecommerce journey[04:27] Early marketing automation software[05:07] Brands that Austin worked with[07:39] Any automation is beneficial and profitable[09:23] Owned and retention vs paid and rented[10:01] Pushing to grow vs knowing what makes you grow[12:46] Being first is not enough[13:35] Negativity hurts your success[16:21] Mindset makes it easier or harder to work[17:07] A day in the life of Austin[19:56] Learning through books and other founders[21:16] Relationships and timelines[23:03] The 3 business lifecycle stages[24:38] Think like marketers, not manufacturers[25:47] Think first before outsourcing creative work[26:41] Sponsor: Electric Eye electriceye.io[27:01] Sponsor: Mesa apps.shopify.com/mesa[27:46] Sponsor: Gorgias gorgias.grsm.io/honest[29:12] Sponsor: Rewind rewind.io/honest[29:45] Sponsor: Klaviyo klaviyo.com/honest[30:32] The Effortless Growth Operating System[33:51] The EGO System is accessible through membership[35:00] Determining what you really want[36:03] Grow your business to a point [37:33] Making your growth simple[38:26] Ask better questions[39:07] Paint a clear picture of where you want to go[40:34] Focus on one goal at a time[41:14] Assemble your championship squad[42:33] Sticking to your philosophy[43:47] Circumventing processes lead to bad people[47:08] Raise the floor[48:00] Run an agency or an Ecom business?[49:04] Books that changed Austin’s life[50:41] Reverse testimonials[52:19] Where to find AustinResources:Unlock massive growth in your business without burning out brandgrowthexperts.comConvert more visitors into paying customers ecommerceinfluence.comConnect with Austin austinbrawner.com linkedin.com/in/austinbrawnerProfit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine mikemichalowicz.com/profit-firstTraction: Get a Grip on Your Business eosworldwide.com/traction-bookVivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future cameronherold.com/vivid-visionWho: The A Method for Hiring whothebook.comDouble Your Profits: In Six Months or Less (Packaging May Vary) amazon.com/Double-Your-Profits-Months-Less/dp/088730740XSimple Numbers, Straight Talk, Big Profits simplenumbers.me/the-booksThe Brain Audit psychotactics.com/products/the-brain-audit-32-marketing-strategy-and-structureScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honestSubscribe to Honest Ecommerce on Youtube If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!