theMarketer Podcast Season 1 Episode 11: Does Email Marketing Deliver the Highest ROI?

In this episode, we’re thrilled to welcome Kath, CEO of Holistic Email Marketing and a leading authority in email marketing.  With 26 years of experience and the 2021 ANA/EEC Email Marketers Thought Leader of the Year award, Kath is also the author of the best-selling book “Holistic Email Marketing.”  She delves into the power of A/B testing, automation, and persuasive copywriting, offering valuable insights on how to enhance your email marketing strategy. Discover how these techniques can optimize your campaigns and drive substantial results.  Tune in to learn from one of the industry’s foremost experts! _______________________________________________________________ Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those who matter - the end customers. ________________________________________________________________ The podcast host is Cosmin Costea, VP of Sales at theMarketer, known for his extensive experience and significant contributions to the field's development. Cosmin is recognized for his innovative approach and his ability to inspire and guide other professionals in this domain. ________________________________________________________________ CONNECT WITH US: Subscribe to the channel: https://www.youtube.com/@themarketerapp Find more about our podcast on: https://themarketer.com/  Follow theMarketer on Linkedin: https://www.linkedin.com/company/themarketerapp/  ________________________________________________________________ Kath Pay is a renowned expert in email marketing and the CEO of Holistic Email Marketing. With a career spanning over two decades, Kath is celebrated for her innovative approach to email strategy, including A/B testing, automation, and crafting compelling copy. She is a sought-after speaker and consultant, known for her ability to help businesses refine their email marketing practices and achieve outstanding results. Kath’s holistic perspective and deep industry knowledge make her a leading voice in the field.