Theorization as a Prerequisite for Diffusion (Kuric & Höllerer 2025) | FT50 AMR

English Podcast Starts at 00:00:00Bengali Podcast Starts at 00:37:08Hindi Podcast Starts at 00:49:38German Podcast Starts at 00:57:50ReferenceInes Kuric and Markus A. Höllerer, 0: Theorization as a Prerequisite for Diffusion: How and Why Multimodal Expression Matters. AMR. 2025. https://doi.org/10.5465/amr.2023.0193Youtube Channel⁠https://www.youtube.com/@weekendresearcher⁠Connect over linkedinhttps://www.linkedin.com/in/mayukhpsm/Welcome to "Revise and Resubmit," your go-to zone where research isn't just read—it’s remixed, reimagined, and brought to life! 🎙️✨ Today, we’re diving into a paper that asks us to look far beyond textbook theorizing. The article “Theorization as a Prerequisite for Diffusion: How and Why Multimodal Expression Matters,” authored by the brilliant Ines Kuric and Markus A. Höllerer, was just published in the extraordinary Academy of Management Review—a journal so prestigious, it’s on the FT50 list! 🏆📚Picture this: in the age of memes and multimedia, should we still believe that crisp, dry words are enough to make ideas travel? Kuric and Höllerer say—maybe not! 🤔 They nudge us to see theorization not just as what is said, but how it’s expressed across modes, moments, and contexts. By blending social semiotics with institutional theory, they create a vivid new language of expression: expository, balanced, suggestive—theorizing gets a style upgrade, and suddenly, diffusion is a design challenge! 🚦💡Before we begin, we extend our heartfelt thanks to the pioneering authors Ines Kuric and Markus A. Höllerer, as well as the Academy of Management, for opening up these new avenues of thought in one of the most respected journals in the world.Now, here’s our question for you: If the future of ideas depends on both what we say and how we show it, what kind of multimodality could transform your own field—or even your daily life? Drop your thoughts in the chat! 🔍👀Don’t forget: Subscribe to "Revise and Resubmit" on Spotify and catch every episode on our YouTube channel, "Weekend Researcher." You can also find us on Amazon Prime and Apple Podcast—wherever you love your audio, we’re there! 🚀🎧