Therapy in the Pause: Callie Simons Talks Rebuilding a Creative Business - Created By CTB

A cease and desist can feel like a career-ending punch, but what if it’s also the moment you finally build the brand you were meant to lead? I’m joined by Callie Simons, the founder and creative force behind Created by CTB (many of you first knew her as Cal the Baker), and she tells the real story behind her rebrand, the trademark opposition that forced a sudden stop, and how she turned that disruption into a clearer business identity.We talk about the intentional pause and why it’s not a failure, especially for women balancing creativity, anxiety, motherhood, and the pressure of staying visible on social media. Callie shares what it’s like to rebuild through big life changes and relocations across markets, how baking keeps calling her back to herself, and why burnout and “the algorithm” can’t be the boss of your nervous system.You’ll also hear practical lessons for bakers and creative entrepreneurs: setting boundaries, niching down into signature offerings, getting comfortable with pricing strategy, and accepting that not every client is for you. We end on the reminder that food and dessert don’t just sell, they connect people to milestones, comfort, and a sense of self.Subscribe for more conversations on baking therapy, healing through creativity, and building sustainable small businesses, then share this with a friend and leave a review with your biggest takeaway.Remember to subscribe wherever you get your podcast. Share the episodes and let's chat in the comments.Support the Cake Therapy Foundation:1.   Cake Therapy - Cake Therapy (thecaketherapyfoundation.org)  2.  Buy Me A Coffee : The Cake Therapy Foundation (buymeacoffee.com)3. Buy The Book: Cake Therapy: How Baking Changed My Life   https://a.co/d/76dZ5T0 4. Buy The Book: Lessons I Never Learned from My Father: Things We Missed Out On and How They Still Impact Me https://a.co/d/9wLOguc Follow Sugarspoon Desserts on all social media platforms @sugarspoondesserts