“There’s Always a Way to Do It Better”

In this episode of the ISP Podcast, Jordan is joined by Steve Radford, author of the upcoming How to Sell and founding Fellow of the ISP. Steve shares how he went from “hating” what he thought sales was to dedicating his career to elevating the profession through learning and development.✅ Why many people misunderstand what sales really is✅ How education and self-awareness can transform a sales career✅ The power of doing it better — inspired by Thomas Edison’s famous quoteFrom field rep to founder to educator, Steve’s story shows that selling isn’t about manipulation — it’s about understanding people and helping them relax enough to be themselves.#SalesPodcast #ProfessionalSelling #SalesEducation #SalesLeadership #B2BSales #InstituteOfSalesProfessionals