There's an Ice Cream For Everyone: Evolving a Legacy Brand w/ Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream

Häagen-Dazs. Skinny Cow. Edy's. Drumstick.If you're a fan of ice cream, then there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the business of putting smiles on people’s faces, with ice cream and according to Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, there's an ice cream for everyone. In a recent conversation, Rivera Marquez shared her passion for food, which started with her first job out of high school, and her journey from Nestle intern to CMO of one of the oldest and reconizable names in ice cream. Listen to this week's episode to hear how Rivera Marquez and Dreyer's Grand Ice Cream deliver the best ice cream to consumers and building brands consumers love by having the same objective across the c-suite, how they handled repositioning their brand during the pandemic, and much more. Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more.Join us at Brandweek 2023! Save 20% by using the code AWBRANDWEEK Hosted on Acast. See acast.com/privacy for more information.