‘There’s No Such Thing As An Overnight Success’ and Other Honest Truths About The Marketing Industry

In today’s episode I am going to be sharing a couple of home truths when it comes to marketing. Whilst I love marketing, I feel that often we are sold a story that doesn’t often match up when you find yourself in the industry every single day and because of this, people feel as though they’re failing. Thankfully, that’s not the case and nobody is actually an ‘overnight success’. I want to talk about what it’s really like and how we can release the pressure we put on ourselves, so join me as I share some incredibly honest opinions.KEY TAKEAWAYS COVERED IN THE PODCASTWhen I look back at all the money I have spent, the one thing that has been valuable for me is having a one-to-one coach. Although I have benefited from the other courses I have paid for, having that one-on-one interaction is incredibly important to me.Being an overnight success is actually incredibly rare. Instead, you’re coming across people that appear to be popular and what you’re not seeing is the journey they have taken to get there.Although you should set goals, you need to focus on the people that are already on your list.No one woke up with a massive email list or a massive Instagram following.Try not to let the fear of failure stop you from doing what you want to do.Although people don’t want to hear it, social media takes time.People are selling the idea that you don’t need a list and you don’t need a social media following but I don’t agree. If you want people to stick with you, you need to be known for what you do.You need to prove why you’re the person people should be listening to.The people that are successful are the ones that are posting when no one is listening and they’re doing lives when no one is listening. Consistency is key.Be grateful for everything you have done this year and work hard to smash it next year. It will come, it just might take time.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you have small numbers it’s important to remember the victories you’re achieving. If people are trusting you with their money, you should be so proud of yourself.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat Started This Important Conversation? - 04:10#1 Why Am I Not an Overnight Success? – 09:59#2 I Only Have A Small Following, Is That Okay? - 12:40#3 I’ve Been on A Platform For 3 Months and It’s Not Working for Me – 18:39Transcript below Speaker 1: (00:33) Hello and welcome to this week's episode of the podcast and Merry Christmas. If you're not listening to this, the week it came out, you might be wondering why I'm saying that, but this came out just before Christmas, so I wish you a Merry Christmas. If you're listening to this, I should imagine you're probably doing one of the many crazy activities we find ourselves doing at this time of year, whether it's wrapping what feels like a gazillion presence, decorating stuff, going to the supermarket, some godly hour in the morning so that you can fight for some brussels sprouts, all that sort of good stuff for Christmas. So maybe you aren't doing that or maybe you're not, you're thinking, I know I'm going to listen to Teresa's podcast or maybe you're listening to my podcast while in a supermarket, shopping for Christmas stuff. So either way, thank you for listening. I'm obviously not doing this at Christmas. It's actually end of November and a quick throwback to last week's episode.Speaker 1: (01:31) I talked about the episode being a Christmas Eve episode and it isn't Christmas Eve. I obviously got it into my head that the Monday was Christmas Eve and it's not. It's the Tuesday. That's how bad at planning I can be without looking at my calendar. I don't even know what day Christmas is. So yes, the Monday isn't Christmas Eve. It's the Tuesday. So I was wrong last week. Little disclaimer notice there. Okay. This week gets a solo episode because as I did say last week, I don't like putting on someone who's an interview over the Christmas period and the New Year period just because I can see sometimes a bit of a drop in downloads because people are busy, they've got stuff to do and yeah, that pretty much picks back up in the, in the January. But obviously I like to make a big faster than when it's, there I go. So it's going to be just me and I decided to talk about a few home truths on this one.Speaker 1: (02:20) A little bit nervous. Maybe that's why I've chose a Christmas Eve episode cause I think many of you won't listen to it and therefore, you know, I won't sign all negative, but it's not going to be negative. It's just going to be really flipping honest, right? Because I work in a world of marketing and a lot of it is really good marketing because it's really clever and really smart and manages to convince you to buy things that maybe you didn't think about buying. And I'm not saying it's all bad, you know, marketing's great. Obviously I love it, I made a career out of it. But sometimes, especially in the entrepreneurial space and in the business space, we areSpeaker 3: (03:00) sold a story that doesn't necessarily actually match up to what it is like when you're in it every day. And that can have a massive, massive effect on us as business people, us as human beings that we start to feel like we're failing. And do you know what the truth of the matter is? We're totally not failing. We are probably with the 99% of people out there and it's actually only the few percent who appear as if they're overnight successes and therefore they just show up later and we think we should be like that too. So a few weeks back, quite a few weeks back now, I sent an email out to my list as I'm sure you are aware, cause I talked about it last week when I email my list, I emailed them different to what I talk about in the podcast. But having sent my email, it kind of inspired me to elaborate more on it and talk about it on this one. What Started This Important Conversation? Speaker 3: (03:52) So I started off by wanting to address some of the questions at home truths that come out of sort of talking to other entrepreneurs and what entrepreneurs think of their business and where they are. And you know what started it all. As you will know, I have been in a coaching programme with James Wedmore for the past 12 months. I have done lots of courses online. I can name lots of people. Amy Porterfield, Jasmine Star, Kim Garst, Mari Smith, uh, who else have I done stuff with? Like, Oh, Sue B Zimmerman. Honestly, I can't remember off the top of my head no, but I've done loads, Brendon Burchard, and I wouldn't even like to guess how much money I've spent on all of that. And I have to say, I think I've got to a point where I have got absolutely everything I need and I don't need that anymore. And I had lots of people asked me about, you know, should I do the James Wedmore thing, should I pay?Speaker 3: (04:48) And I'm happy to be totally honest about what I paid. So I paid $15,000 to be part of his coaching programme. And if people want my honest opinion, depending on who that person is, I might not always say yes. And in fact, lots of entrepreneurial friends have done lots of courses going, done lots of things. And really when I look back at all the money I've spent, the one thing that really moved the needle for me was having a one-to-one coach. And although I'm absolutely happy and glad I did the James Wedmore coaching programme and there are lots of others out there, exactly the same studious tribe, Caitlin Batches Group, Tyler J McCall's doing something like there's loads of them, although I'm happy that I did it actually and I had reasons for doing it. I want to get in front of James and wants to get in a room with those same people.Speaker 3: (05:40) I wanted to mix with some entrepreneurs who are at the top of their game and although I did that and I'm really pleased I did that, actually I don't need to do that anymore and I feel fine not to do that. And in all honesty, it's a lot of money. Like it's a stupid amount of money. And the one thing that I've been in and consistently pay for, and I'm more than happy to continue, is The Membership Guys Membership because it's...