TheRighting and the Growing Power of Conservative Media

Right-wing media has grown into a powerful ecosystem that increasingly shapes political narratives, culture, and the stories that reach the mainstream. Howard Polskin of TheRighting explains how tracking conservative media reveals what the right is talking about, which stories are gaining traction, and why some narratives appear days before they break into wider coverage. We look at the rise of conservative websites, YouTube, talk radio, social media, and other alternative media, along with why Democrats have struggled to build a comparable infrastructure. Howard also makes the case for reading beyond your own political bubble to better understand how media influences what people believe. 00:00 Introducing Howard Polskin and His Media Project 02:29 Trump’s Victory Sparked a Dive into Right‑Wing Media 04:37 Creating a Daily Right‑Wing Headline Digest 06:42 The Vast Scale of Right‑Wing Media Outlets 08:52 Conservatives’ Early Adoption of New Media Platforms 12:36 Conservative Push to Capture Pop Culture 15:32 Media Echo Chambers Deepen Partisan Divides 18:15 Mission Behind the Right‑Wing Headline Newsletter 22:42 Exploring a Left‑Wing Media Tracking Initiative 24:48 Closing Thoughts and Future Plans Howard Polskin Editor in Chief, President and Chief Curator https://therighting.com Frogmore Stew brings context, history, and political analysis to the stories shaping South Carolina. There's more stew on Substack! https://frogmorestew.substack.com/ Learn more about Frogmore Stew at https://www.frogmorestewsc.com/ On Instagram https://www.instagram.com/frogmorestewsc on TikTok https://www.tiktok.com/@frogmorestewsc Frogmore Stew is brought to you by The Alliance Coalition The Alliance Coalition works to redistribute power back to YOU, the voter. We do this by collecting data on belief systems, providing clear and digestible political information, history and trends, while building a community for those of us who feel politically unhoused. We encourage all to engage in shaping our state’s future and communicating our thoughts about how to do that productively. https://www.thealliancecoalition.org/