These B2B Buyer insights will increase Your Close Rate by 20%+

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how B2B organizations can turn buyer research, human insight, and AI-assisted outreach into predictable revenue systems that actually convert.We’re joined by Shane Lawrence, Managing Partner at SMB Acuity Inc., where his team specializes in running buyer interviews and win-loss programs, then transforming those insights into sales playbooks, automations, and clarity across the entire go-to-market engine. Shane shares how Canadian SMEs can use human-led, AI-boosted research to align teams and unlock measurable growth.Key Highlights:1. Win–Loss for Revenue: How buyer interviews reshape sales strategy quickly without big budgets.2. AI + Human Outreach: How AI supports authentic communication and cross-team alignment.3. 90-Day Pilot Model: How short, outcomes-based projects de-risk change and accelerate results.4. Sales Enablement Today: Why practical playbooks and automation improve consistency and pipeline flow.5. Future of B2B Growth: How insight-driven research and AI will define the next era of sales and marketing.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.