These team members rot your gym from the inside out

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS(0:00) Intro(0:37) Why we're talking about leadership and culture today(1:50) Early detection of team issues is everything(2:35) The CPC framework(6:11) Examples of each bucket(7:31) Create clarity around what winning looks like(8:57) The toxic performer problem(11:15) Evaluating team members against your core values(13:11) Gladiator judgment(14:57) If you don't have core values, here's your sign(16:07) Feedback tip 1A: proximity to the action(16:45) The dog analogy(18:37) Positive feedback moves the needle (20:27) Feedback tip 1B: Radical Candor and challenging directly(22:00) Ruinous empathy(23:05) Shame on you as a leader(24:25) When feedback doesn't work(24:39) Quarterly one-on-ones aren't enough(25:25) Instant termination situations vs. progressive conversations(26:03) PIPs, PEPs, and performance elevation plans(27:42) PIPs don't have to be a death sentence(30:07) The honeymoon phase test(31:28) When people show you who they are, believe them(34:24) The pattern(35:08) Why keeping C players is the fastest way to lose your A players(37:32) It's never comfortable to make the call(38:15) Even Leila Hormozi cries after firing someone(39:06) Six months from now you'll be glad you did it