They Can Pay for PT (You're Just Not Selling It Right)

Think your older patients can’t afford your cash-based PT services? Think again.Too many physical therapy clinics still believe the myth that seniors are on fixed incomes and can’t afford to pay out-of-pocket for quality care. We will challenge that belief and break down the real reason many clinics struggle to sell to the 65+ crowd.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Physical Therapy Messaging[01:26] — Geriatric Population and Wealth[02:13] — Financial Literacy and Value Perception[04:17] — Media Influence on Financial Decisions[06:00] — Reverse Mortgages Explained[07:45] — Financial Literacy and Family Disputes[08:12] — Wealth Distribution Among Older Demographics[08:47] — Communicating Value in Physical Therapy[09:21] — Sales Techniques in Physical Therapy[10:05] — The Role of Language in Patient Interaction[14:43] — Building Community in Physical Therapy[16:35] — The Role of Staff in Patient Engagement[17:49] — The Importance of a Welcoming Environment[23:51] — Challenges of Starting a New Practice[24:59] — The Value of Consistent Customer Experience[25:03] — Marketing and Podcasting Insights[26:08] — Recurring Revenue Models in Physical Therapy--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.