They laughed when I sat down at the piano, but when I started to play! Proven copy formula to deliver leads.

Get Noticed! Send a text.Listening to Joanne Weibe of CopyHackers on a Thinkific Mastermind I learnt so much that I wanted to share it without delay as she solves what could be a fundamental problem for every business owner who isn't getting customers through the funnel into the sales basket. It's not strictly public relations, but the concept of having a structure to writing content and guidelines reduce the risk and will save time for anyone trying to get noticed and leading wider awareness into a sales funnel.The formula is:Problem - what is the person try to fixAgitation - what frustration is that problem causingSolution  - how did they try to fix it beforeAgitation - the failure of their solution Introducing - our own solutionWhy - our solution is going to solve the problemTry - samples of the product e.g. templates, trial offerBuy - overcoming issues of cost, time commitment, cash flow,  I then share the 7 Sweeps Copy Hackers undertake on any piece of writing. These are equally valid for any kind of writing be it website copy, a case study, a press release or a direct marketing piece.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/