They Said India Wasn't Ready. He Moved From New York City & Proved Them Wrong.

On this episode of ChaiNet, we sit down with Matthew Taff, co-founder of Natch.Matthew landed in Mumbai from New York and saw something most locals had stopped noticing a gap in the market for honest, premium snacks. In 2017, he and his wife Meher took the leap.Eight years later, they’re still here.In this conversation, Matthew opens up about:* What jumped out at him when he first walked into an Indian supermarket was* The moment an observation became a business idea.* The hardest year in eight years of building.* Whether being an outsider was an advantage or a disadvantage.* What nobody tells you about building a premium brand in India.* His advice to founders with a small budget and a lot of conviction.If you’re building something in a market you didn’t grow up in or just need to hear what patience and clarity actually look like, this conversation is for you.Listen to Matthew Taff on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com