EPISODE · Jul 1, 2025 · 56 MIN
They'll Fight Over It When You're Dead w/ Dave Munson, Saddleback Leather | Beyond the Workbench #2
from Beyond the Workbench · host Magnus Opus
What makes a brand worth fighting over? In this conversation, Odin Clack and Michael Magnus are joined by Dave Munson, Founder of Saddleback Leather Co., to talk about building a business that lasts generations.In this conversation with Dave Munson, we explore branding, building a business with longevity in mind, and his new book "They'll Fight Over It When You're Dead."Guest: Dave MunsonFounder of Saddleback Leather Co., author, and entrepreneur known for building one of the most recognized leather brands in the world.Topics discussed:• Building a brand with generational longevity• Lessons from Dave's entrepreneurial journey• Dave's new book and the story behind the title• What makes a business worth fighting over--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy
What this episode covers
What makes a brand worth fighting over? In this conversation, Odin Clack and Michael Magnus are joined by Dave Munson, Founder of Saddleback Leather Co., to talk about building a business that lasts generations.In this conversation with Dave Munson, we explore branding, building a business with longevity in mind, and his new book "They'll Fight Over It When You're Dead."Guest: Dave MunsonFounder of Saddleback Leather Co., author, and entrepreneur known for building one of the most recognized leather brands in the world.Topics discussed:• Building a brand with generational longevity• Lessons from Dave's entrepreneurial journey• Dave's new book and the story behind the title• What makes a business worth fighting over--------------------------------------------LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjdApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastAll Platforms: https://www.beyondtheworkbench.com/FOLLOW BEYOND THE WORKBENCH:Instagram: https://www.instagram.com/beyondtheworkbenchTikTok: https://www.tiktok.com/@beyondtheworkbenchFacebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/YouTube: https://www.youtube.com/@beyondtheworkbenchpodcastPatreon: https://www.patreon.com/beyondtheworkbenchHOSTS:Odin Clack - https://www.instagram.com/odinleatherMichael Magnus - https://www.instagram.com/magnusopusBeyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.New episodes are released on the first and third Thursdays of every month.Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbenchEdited and produced by Instrumental Media: https://instrumental.media/#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy
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They'll Fight Over It When You're Dead w/ Dave Munson, Saddleback Leather | Beyond the Workbench #2
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