They’re building India’s first candyceutical brand let’s understand how.

On this episode of ChaiNet, we sit down with Nikita Naterwalla, founder of Arelang, and Dr. Shefali Thakkar, who leads R&D.They’re building what they call India’s first candyceutical brand, wellness through chocolates and gummies. No boring pills. No supplements that disappear into a drawer.We talk about:- Where the idea came from and why supplements needed a rethink.- The biggest misconception people have when they hear candyceutical.- How to make a product enjoyable without making it feel unserious.- What consumers should look for to separate real formulation from good marketing.- Whether they’re building a product brand or a whole new category.- What’s harder, making the product or making people understand it?If wellness feels like homework to you, this conversation might change that.Listen to Nikita and Shefali on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com