Think in Ink: The Things Data-Driven Marketers Forget to Measure

The answer to data (and life) overwhelm? A fountain pen. Justin Reid, Senior Media Director, International Markets (EMEA & APAC) at Tripadvisor, tells us to "think in ink." Check in with yourself. Score your most important roles in this life. And find balance. On the latest #ShinyNewObjectPodcast, Justin explains why becoming a better data-driven marketer starts with becoming a less overwhelmed human. We also discuss killer stories, Cornish ice cream and the career risks of binge-watching Mad Men. Follow the podcast to keep receiving the latest data-driven marketing stories and tips from the world's leading minds in advertising and marketing.