Think Like a Game Designer: Justin Gary on AI, Community, and Creative Iteration episode artwork

EPISODE · Mar 18, 2025 · 48 MIN

Think Like a Game Designer: Justin Gary on AI, Community, and Creative Iteration

from Hey, Good Game · host Nate Kadlac, Joseph Rueter

Justin Gary, CEO of Stoneblade Entertainment and author of 'Think Like a Game Designer.' They discuss Gary’s core design loop framework, focusing on how AI can enhance each step: inspiring, framing, brainstorming, prototyping, testing, and iterating. Gary talks about the importance of games in learning and building connections, his favorite games, and the role of AI in accelerating game design. The conversation extends to community building, the similarities between game design and other creative processes, and effective marketing strategies. Gary also touches on the value of adding consistent value to communities, giving a peek into upcoming projects and his remote, diverse team at Stoneblade.Check out Justin's Resources:https://stoneblade.com/https://justingarydesign.substack.com/https://www.thinklikeagamedesigner.com/https://www.reddit.com/user/Justin_Gary/ Socials:https://x.com/JustinGaryhttps://www.linkedin.com/in/justingary/--(00:00) - Introduction to the Podcast and Guest (01:44) - The Essence of Games and Their Impact (03:50) - Favorite Games and Community Building (09:03) - The Role of AI in Game Design (11:40) - Prototyping and Iteration in Game Design (21:50) - Emotional Connection in Game Design (28:05) - Building Community in Games (28:51) - Creating Engaging Game Formats (29:38) - The Role of Story in Games (31:14) - The Importance of Super Fans (31:35) - Marketing Strategies for Games (34:35) - Parallels Between Game Design and Business (38:31) - Embracing Uncertainty and Risk (45:46) - Current and Future Projects (49:28) - Connecting with the Community --Check out our brainy games:Sumplete - https://sumplete.comSqueezy - https://imsqueezy.com/Kakuro Conquest - https://kakuroconquest.comMathler - https://mathler.comCrosswordle - https://crosswordle.comSudoku Conquest - https://sudokuconquest.comHitori Conquest - https://hitoriconquest.comWordga - https://wordga.com

Episode metadata supplied by the publisher feed · Published Mar 18, 2025

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Think Like a Game Designer: Justin Gary on AI, Community, and Creative Iteration

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