Think like a Marketer with Jessica Rowen - Replay from April 2021

This week, we throw it back to Rob's conversation with Jessica Rowen, Marketing Director of Talent World. We dive into the increasing need for recruiters to wear a marketing hat. No longer simply a cog in the staffing machine, platforms like LinkedIn have made recruiters themselves develop their brands, and forward-thinking firms are pushing their team members to leverage what is proving to be a powerful new approach. We also chat about : How automation can help to ensure recruiters have enough time to level up in marketing. The three main areas of focus for firms who want their teams to be more marketing-savvy. The similarity between the sales funnel and the hiring process. This episode is brought is brought to you by Leap Consulting Solutions. Please rate, review, and share the episode and follow us wherever you tune in.