This AI Will Understand Your Players’ Emotions in Real Time and Tell You Exactly What to Do Next

In this eye-opening interview from AIBC Eurasia in Dubai, Mushegh Khachatryan, Chief AI Officer at SoftConstruct AI, reveals how they are building intelligent systems that can read customer emotions live and instantly suggest the next best action.With over 10 years in AI and a background in finance, Mushegh explains why SoftConstruct is not just using basic prediction tools. Instead, they are creating autonomous agentic AI that reasons, acts, and even helps operators run campaigns and personalize every player’s experience through simple chat.He also shares why responsible gaming powered by AI can beat human teams, how to avoid AI eating your company in the long term, and their vision of turning every iGaming lobby into a Netflix-style personalized experience for each user.If you want to know where AI in iGaming is really heading in 2026 and beyond, this is the interview you cannot miss.Recorded at AIBC Eurasia, Dubai.This series is brought to you by Evoverse and GBO International ServicesLike, subscribe, and drop your thoughts in the comments.#AIBCEurasia #AIinGaming #iGaming #SoftConstruct #ResponsibleGaming