This App Grew to 100,000 Users by Solving a Problem Instagram Won’t Touch

What if the most important social platform of the next decade isn’t about content, but connection?Jason Iliffe and Nicola Gunby are the co-founders of CLIQ, the app reconnecting people in real life by giving community leaders the tools to build movements, not audiences.After exiting their first startup, they flew home early from a trip to Bali to launch CLIQ in just five weeks. Within days, they had 10,000 users and broke the app every single day.Today, CLIQ has over 100,000 users, has raised £500,000 in early funding, and has created activations with brands like Samsung, Gails, Hip Pop and Canary Wharf - all in pursuit of solving the loneliness crisis.They reveal:▫️ How they rebuilt from scratch after burnout.▫️ Why social apps are broken — and how CLIQ is different.▫️ What happened when they hired the wrong “ex-Apple, ex-Disney” exec.▫️ Why VCs told them “you’ll need millions”, and how they proved them wrong.▫️ How they scaled without followers, ads, or hype.▫️ And why one founder had a stroke at 30, and still didn’t quit.This isn’t a story about going viral. It’s a story about building something that actually matters.Fuelled by Neutonic. For 10% off head to https://www.neutonic.com/chin-wag or use code CHINWAGSubscribe on Spotify:https://open.spotify.com/show/07OOtcuvlNzNQsidtyLRca?si=70b8a28ea8754bf5Follow us on Instagram:https://www.instagram.com/chinwagcoFollow us on LinkedIn:https://www.linkedin.com/company/chin-wagFor more on Nicola, Jason and CLIQ, head to:https://www.linkedin.com/in/nicola-gunby/https://www.linkedin.com/in/jason-iliffe/https://www.thecliq.app/https://www.linkedin.com/company/the-cliq/